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Will Guidara

Will Guidara

Co-Owner, Make It Nice Restaurant Group

Will Guidara is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.

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A native of Sleepy Hollow, New York, Will has been immersed in the restaurant industry since the age of thirteen. A graduate of the School of Hotel Administration at Cornell University, Will began his dining room training at Spago Beverly Hills and attended culinary school in the north of Spain. He then went on to various roles throughout Union Square Hospitality Group, and from 2006, to 2012 acted as general manager of Eleven Madison Park. He is also the co-founder of the Welcome Conference, an annual hospitality-driven event held in Manhattan that brings together the best minds from the world of hospitality for a day-long discussion.

In 2011, Humm and Guidara purchased Eleven Madison Park, and under their leadership, the restaurant has received numerous accolades, including four stars from the New York Times, three Michelin stars, and in 2017 was given the highest ranking on the list of the World’s 50 Best Restaurants. EMP has also received seven James Beard Foundation awards, including Outstanding Service and Outstanding Restaurant in America.

In early 2012, Will went on to open the food and beverage spaces at The NoMad Hotel with Daniel Humm. At The NoMad New York, they have received a three-star review from The New York Times, one Michelin star, and a James Beard Foundation award. In 2014, the duo opened The NoMad Bar, which has earned a top spot on the World’s Best Bar list. In 2017, they opened Made Nice, a counter-service restaurant located in the NoMad neighborhood.

Will and Daniel have co-authored four cookbooks together: Eleven Madison Park: The Cookbook, I Love New York: Ingredients and Recipes, The NoMad Cookbook, and Eleven Madison Park: The Next Chapter.

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An Evening with  Will Guidara

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Videos

Will Guidara - Emotional Presence
Eleven Madison Park | Daniel Humm & Will Guidara | Talk at Google

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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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