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Valorie Burton

Valorie Burton

CEO of the Coaching and Positive Psychology (CaPP) Institute

Valorie Burton, life strategist and international speaker, is CEO of the Coaching and Positive Psychology (CaPP) Institute. Her life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology - the study of what happens when things go right with us.

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Bio

Full Bio

Valorie Burton, life strategist and international speaker, is CEO of the Coaching and Positive Psychology (CaPP) Institute. Her life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology – the study of what happens when things go right with us.

Her company provides coaching, coach training, and resilience training and has served clients in all 50 states and 20 countries on six continents. Since 1999, she has written 13 books translated into multiple languages, including Let Go of the Guilt, It’s About Time, and Successful Women Think Differently.

She has appeared regularly on the TODAY Show, CNN, Dr. Oz, and Essence, and has spoken for hundreds of organizations around the globe. She was named one of the top 60 motivational speakers in America and one of the Top 100 Thought Leaders in the field of personal development.

For over 15 years, Valorie’s books, speaking engagements, and coaching programs have helped people:

– Make major life changes that are exciting and scary at the same time.
– Be happier and have more fun, even when life seems routine.
– Become strong leaders, navigate office politics, and achieve professional dreams.
– Navigate setbacks and disappointments in a way that makes life better, not bitter.
– Speak up with confidence rather than settling for less.
– Go to sleep at night feeling at peace about decisions.
– Conquer emotions that cause procrastination, emotional spending, and self-sabotage.

She and her husband Jeff live on a ranch south of Atlanta with their children

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Topics

Topics

Successful Women Think Differently
Successful People Think Differently
Resilient and Ready: How to Thrive Through Challenge and Change
It’s About Time: The art of choosing the meaningful over the urgent
Coaching for Leaders: How to bring out the best in yourself and others
Goal Setting, Goal Getting! Reach Your Goals Faster

Videos

Videos

Create Your Not To-Do List
Purpose Fuels Motivation

Books

Let Go of the Guilt by Valorie Burton
Let Go of the Guilt by Valorie Burton
Successful Women Speak Differently by Valorie Burton
Successful Women Speak Differently by Valorie Burton

News

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American Psychological Association

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It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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