Music Manager; Founder, Chairman and CEO of Atom Factory, He has Established the Careers of Numerous Recording Artists, Most Notably Multi-Platinum Grammy Award-Winning Artist Lady Gaga
The award-winning careers of Lady Gaga and John Legend, among others, are accredited to music industry professional Troy Carter. In 2010, the brand marketing strategist and entrepreneur founded the Atom Factory, a multidimensional, entertainment, media and music management company, regarded as an industry paradigm by his peers. Carter’s ability to predict trends, coupled with an…
The award-winning careers of Lady Gaga and John Legend, among others, are accredited to music industry professional Troy Carter. In 2010, the brand marketing strategist and entrepreneur founded the Atom Factory, a multidimensional, entertainment, media and music management company, regarded as an industry paradigm by his peers.
Carter’s ability to predict trends, coupled with an uncanny understanding of content consumption and brand loyalty, has produced and nurtured many musical artists and thriving corporations. Atom Factory’s angel fund and technology division, AF Square, holds interest in more than 60 companies, including Spotify, Uber and Pinterest.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
Community, Connection, Consumption: Building Word of Mouth That Translates Into Sales & Superstardom
In this presentation surveying all aspects of Troy Carter’s diverse career, beginning as a concert promoter and continuing with his present-day stints as talent manager, CEO and tech entrepreneur, the multi-faceted Atom Factory mogul examines the role of creating word of mouth that translates into sales and superstardom. Examining the trajectory of musical artists like John Legend and Meghan Trainor, as well as his recent forays into technology investing, Carter makes a case for community and connection as the nexus of today’s most important deals, with social media as a core principal and galvanizing force.
Slow Bake vs. Microwave: Building & Growing an Authentic (Hungry) Audience the Organic Way
With the Internet and the 24-hour news cycle came the shortening of the collective attention span but for CEO and entrepreneur Troy Carter, who began his career as a pop music talent manager, it’s all about building superstars who endure. Examining case studies from his stellar roster of current performers, including John Legend, Meghan Trainor and up-and-coming Charlie Puth, Carter discusses growing and building new talent organically through social media channels as well as the real-world visibility that comes through the established realm of live tours, media presence and personal appearances.
Beats, Bytes & Big Ideas: A Master Class In Hustle
In 2016, Troy Carter publishes his memoir detailing the art of hustle, beginning with his roots as a concert promoter in Philadelphia and a talent manager in Los Angeles and New York City before he became a tech entrepreneur, venture capitalist and CEO of Atom Factory. In this presentation he draws from the big ideas that shaped him as a leader in entertainment and technology, helping launch the careers of Lady Gaga, John Legend and Meghan Trainor while investing in the future of tech luminaries like Uber, Spotify and Dropbox.
The Upside of Failure: How Entrepreneurial Pitfalls Pave the Way for Stronger Success
Not every path to success is paved with gold at every step — part of winning often means making mistakes that provide new insights into how to do better the next time around. In this presentation, Troy examines the snafus and setbacks in his own career that wound up sending him in new directions and enhanced his trajectory rather than stifled it. Pitfalls often lead to pivots — those magical about-face directional shifts that are like Eureka moments for positive and productive change. Once we learn to embrace failure, starting anew becomes a rejuvenating force.
Diversification & the Atom Factory: Moving Beyond Your Core Business
In this presentation on growing your business, Troy examines his early career in the music business and his subsequent pivot into tech and media circles, offering insight into leveraging the influence you have in one category so that you can successfully operate in others. Drawing examples from all facets of his multi-varied career, Carter shows what it means to wear multiple hats in an ever-changing business environment where sitting still can spell instant peril. Learning to think outside the box is only the first step in broadening your core business. Whether you work in entertainment, tech, media or other business sectors, Carter will help shift your focus towards diversification — the sweet spot of right now that is refreshingly all over the map.
The Lady Gaga Model: Fostering Community & Building an Enduring Brand
Community, Connection, Consumption: A Business Case for Social Media
Troy Carter Is Thinking Big
Troy Carter, Founder, Chairman & CEO, Atom Factory
1 HOUR OR LESS