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Susan Packard

Co-Founder of HGTV, Media Executive, Speaker and Author

Susan Packard has been on the ground floor and helped to build powerhouse media brands like HBO, CNBC, and HGTV. She was the co-founder of Scripps Networks Interactive and former chief operating officer of HGTV. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today HGTV is available in…

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Susan Packard has been on the ground floor and helped to build powerhouse media brands like HBO, CNBC, and HGTV. She was the co-founder of Scripps Networks Interactive and former chief operating officer of HGTV. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today HGTV is available in more than 98 million U.S.homes and distributed in over 200 countries and territories. Packard helped to build Scripps Networks Interactive to a market value of over $10 billion.

Packard is an active speaker at global business forums and at universities such as UCLA, Fordham, and the Darden Business School at University of Virginia, and in 2015, she spoke at Stanford Business School. Her confident and often humorous style is a reflection of 30 years as a highly successful leader in business, branding, innovation, and creative solutions. She illustrates and explains why attaching “gender roles” in the workplace, is not only a thing of the past, but can also be a grave mistake for a company, which underestimates its workforce. She also demonstrates through her passion that women in the workplace have more room to be themselves, with confidence, conviction, and even a bit of comic wit.

Susan Packard has been recognized by industry peers, colleagues and employees as an innovator, pioneer, role model and mentor. She received the Woman of the Year award by Women in Cable & Telecommunications and was profiled in Modern Visionaries, a book chronicling the contributions of women to the cable and telecommunications industry. Susan now devotes her time to writing, working with women and to public speaking – offering audiences insight into the future culture of the successful, even enjoyable, workplace for both women, and men.

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Advancement Through Gamesmanship
How do employees reach that next level in their career? Baseline talent gets everyone in the game. Then people begin to compete for advancement and factors such as likeability and trust influence who is promoted into senior roles. Susan Packard, co-founder of HGTV, lays out an approach to help your employees succeed called gamesmanship-a strategic way of thinking, as well as a language of business to help people advance. We are taught that ‘winning’ at work means collaboration and perfecting what we do. But these two drivers are not always the best way to move forward. Through a dynamic and down-to-earth approach, Packard lays out the rules of gamesmanship, based on her upcoming book, New Rules of the Game, and illustrates how employees can better compete for promotions and plum assignments by speaking an alternative language, as well as how they can handle the many stresses that come with being in the workplace.

Now What? Creativity, Innovation and Turning Ideas into Icons
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.

How Culture Impacts Employee Engagement: Timeless Lessons on Talent
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas such as team structure, having a sense of mission, and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization and Packard shares what employers must do to create a workplace that can become the envy of any industry.

The Leader Within: Growing Your Leadership Team
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.

Move Fast, Think Big: Building a Brand Leader
HGTV took a big idea – a cable television network devoted to all things home – into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who’ll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

Videos

Susan Packard: "New Rules of The Game" - Talks at Google

Susan Packard Speaker - PDA Speakers

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