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Silvia Garcia

Silvia Garcia

Former Coca-Cola Global Director of Happiness, Marketing and Communication

As International Marketing Director and President of the Happiness Institute for Coca-Cola, Silvia was the organization's expert...

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Bio

Full Bio

Have you ever wondered who was responsible for Coca-Cola’s association with happiness ? Or why during the past 15 years, Coca-Cola employees’ consistently over delivered in creativity and performance? As International Marketing Director and President of the Happiness Institute for Coca-Cola, Silvia was the organization’s expert on emotions and how they influence our decisions.

She oversaw the marketing and leadership strategies for 198 countries. Silvia has lived in the US, France, Ireland, Sweden and Spain. Multicultural, she knows how to engage with all types of audiences with awe-inspiring work-related examples of applying the science of happiness at work.

Highly demanded all around the world, her speeches have been said to change “lives and companies”. Silvia is a worldwide expert on positive leadership and happiness at work.

Her clients range from organizations such as the World Business Forum, AXA, Lilly, or Google to local businesses. Whether your objectives are related to your organization’s vision and culture, or to boosting your bottom line results, Silvia will be eye-opening on how the science of happiness can help you or your organization become more profitable, happier and successful.

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Topics

Topics

  • “What Do They Want?”: How to Attract and Retain Talent
  • Seven + 1 Ways to Boost Happiness at Work and Impact Your Business Results
  • The Power of a Positive Team

Videos

Videos

GWS 2017: Is the Glass Half Full or Half Empty? ...The Glass is “Refillable”! | Silvia Garcia
The Last Frontier: Silvia Garcia at TEDxValledeBravo

Books

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News

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TESTIMONIALS

CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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