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Sarah Backhouse

Sarah Backhouse

Director of Global Communications for Heineken & Entrepreneur

Sarah Backhouse is a global communications leader with over 20 years of experience as a broadcast journalist, entrepreneur and executive.

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Bio

Full Bio

Sarah Backhouse is a global communications leader with over 20 years of experience as a broadcast journalist, entrepreneur and executive. She is currently Director of Global Communications at HEINEKEN responsible for the development and execution of the medium and long-term strategy for all external comms, including brand PR, employee engagement, strategic direction to senior management and other HEINEKEN departments, issues and crisis comms, stakeholder engagement, financial comms, talent management and budget management.

Formerly she was Executive Director of Chief Executive 50, Communications 50, Finance 50 and Sustainability 50 at World 50, where she facilitated private communities for CEOs, CFOs, Chief Communications Officers and Chief Sustainability Officers from the world’s biggest companies. In this role, she successfully built communities, made critical business connections, created environments for peer to peer learning and convened world class gatherings.
Prior to joining World 50, Sarah was Founder and CEO of Future360, a digital platform with a mission to educate audiences on the game-changing potential of clean technology and sustainable innovation. A former TV host, producer and journalist with 15 years of experience, Sarah has credits on CNBC, BBC, PBS, Fine Living, Discovery Channel, Planet Green and Al Gore’s 24 Hours of Reality. Sarah has earned recognition as a leading voice on climate and sustainability and is invited to emcee conferences and moderate panel discussions on the topic.

With domain expertise at the nexus of communications and sustainability, Sarah has been entrusted by corporations, government and NGOs to bring energy, insight and international perspective to conferences and events as emcee. An accomplished moderator, her ability to ask incisive questions, improvise in the moment and include the audience, results in expertly guided conversations.

Sarah is the President of the Australian National University Foundation USA and serves on the Board of the Women in Green Forum.  She was honored as one of Asia Pacific’s Leading 50 Women at the 2011 Advance Women’s Leadership Summit, one of Australia Unlimited’s Global 50 in 2013.

She graduated with Bachelor’s degrees in Economics and Japanese Studies from the Australian National University and Keio University. Sarah was born in the UK, was raised in Australia and Japan, and speaks fluent Japanese.

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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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