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Sara Wilson

Sara Wilson

Digital Content Strategist, Web3 Senior Marketer, Former Head of Lifestyle Partnerships, Facebook & Instagram

As the founder and principal of SW Projects, Sara works in several different capacities..

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Bio

Full Bio

Sara Wilson is a digital content strategist focused on web3 communities and Gen Z consumption trends who works with brands, publishers and high-profile individuals to create and grow passionately devoted communities across digital channels. To do it, she leverages a unique combination of journalism and digital marketing skills honed during two decades working at some of the world’s leading publications and social platforms.

In addition to leading marketing for a web3 startup, Sara frequently speaks and leads workshops on the subject of “digital campfires” (a term she coined in the Harvard Business Review to describe the types of spaces young people are gathering in online today) to internal teams at brands and platforms around the world such as YouTube and Microsoft.

As the founder and principal of SW Projects (swprojects.co), Sara works in several different capacities. Currently, she is Interim Director of Marketing at tokenized entertainment platform Rove (roveworld.xyz), where she brings her knowledge of the web3 landscape together with her experience helping both traditional and digital-first brands like Nike, Birchbox, Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy, Overheard LA, and several A-list celebrities reach audiences and build communities more effectively.

Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent.

She has been featured as an authority on digital strategy in Forbes, Women’s Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast, among others. She has also written on the theme for MIT Sloan Management Review, AdAge and Quartz in addition to the Harvard Business Review.

Sara is also the creator and host of The Digital Campfire Download, a series where she interviews the entrepreneurial forces behind some of the hottest digital-first brands and platforms today.

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Topics

Topics

The Rise of Web3 Digital Campfire Brands: What Marketers Need to Know

Digital Campfires: A New Framework for Building Intimacy With Your Audience

Videos

Videos

I Quit Sugar/ Joe De Sena & Sarah Wilson
Digital Campfires: A New Framework for Building Customer Relationships | Sara Wilson

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