Co-Founder, Def Jam Records
Acknowledged as the Godfather of Hip-Hop, Russell Simmons is the visionary behind Def Jam, the legendary label that launched the careers of such artists as Run DMC, the Beastie Boys, LL Cool J, Jay-Z and Ludicrous; his immensely successful fashion empire of Phat Fashions defines the next generation of chic style, while his Def Comedy…
Acknowledged as the Godfather of Hip-Hop, Russell Simmons is the visionary behind Def Jam, the legendary label that launched the careers of such artists as Run DMC, the Beastie Boys, LL Cool J, Jay-Z and Ludicrous; his immensely successful fashion empire of Phat Fashions defines the next generation of chic style, while his Def Comedy Jam, Run’s House and Def Poetry Jam shows breathed new life into comedy and poetry on TV – clearly Russell Simmons is one of the main reasons that Hip-Hop has become the most popular and profitable youth culture in the world today.
Since founding the Def Jam record label in 1984, Russell Simmons has done more than anyone to bring rap and hip-hop into the public consciousness. In candid talks he recounts his own meteoric rise from the streets of Queens to revolutionary music impresario and multimillionaire entrepreneur, in galvanizing his listeners to set their sights high and pursue their dreams. He also welcomes opportunities to discuss the social and political issues that concern him most, including world hunger, AIDS, animal rights, and voter registration.
Russell began his career as a fledgling promoter of the music he heard on the streets of New York City, and today helms the largest black-owned communications company in the United States. A passionate activist from the beginning of his career, he has campaigned against cruelty to animals, launched voter registration drives (such as Getting Out the Vote), and mobilized the hip-hop community to discuss responsible directions in image and marketing in the new millennium. In July 2006 Russell was named a Goodwill Ambassador for the United Nations as part of a campaign to use hip-hop to raise public awareness of world poverty, war, HIV/AIDS and malnutrition.
This May, the business and cultural icon finally shares his experiences in and beliefs on success in Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success. Simmons has been instrumental in bringing hip-hop to every facet of business and media since its inception in the late 1970’s, and with a major new digital initiative launching this spring, is more current today than ever.
He is also heavily involved with several philanthropic and community organizations including Hip-Hop Summit Action Network, the Rush Philanthropic Arts Program, the Foundation for Ethnic Understanding and the Diamond Empowerment Fund. But no matter what the venture, Russell is always driven by the belief that hip-hop and the arts are enormously influential agents for social change. It’s these personal beliefs that have set the foundation for Do You!, which gives readers the 12 “laws” that have fueled Russell’s unprecedented success in business and in life.
Their universality insures that they can be applied to the pursuit of success in any venture of industry. Powerful and inspired, Do You! is a rare business acumen, fierce spiritual faith and priceless advice.
Simmons currently resides in Beverly Hills.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success
Life and Def: Russell Simmons on What Matters Most
Getting Out the Vote: Becoming a Part of the Political Process
From Queens to King: The Russell Simmons Story
Russell Simmons: "Success Through Stillness: Meditation Made Simple"
Russell Simmons Visits UCO - The College of Business Speaker Series
Russell Simmons Speaker - PDA Speakers
1 HOUR OR LESS