Roy Johnson
Multi-Media Journalist and Innovative Business Leader
A respected multi-media journalist and innovative business leader, Roy S. Johnson joined the Alabama Media Group/Al.com as Director, Sports, in April 2014. He successfully leads a team of digital journalists who chronicle sports in a state where sports is a consuming passionate. AL.com is the largest news, sports and information website in Alabama, reaching 3…
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A respected multi-media journalist and innovative business leader, Roy S. Johnson joined the Alabama Media Group/Al.com as Director, Sports, in April 2014. He successfully leads a team of digital journalists who chronicle sports in a state where sports is a consuming passionate. AL.com is the largest news, sports and information website in Alabama, reaching 3 million page-views and 500,000 unique visitors daily, led by its innovative coverage of sports, particularly teams representing Alabama and Auburn. Under Roy’s guidance, AL.com sports is nationally recognized as an innovator, utilizing evolving digital tools – including video and social media — to consistently reach and engage sports fans while maintaining journalism excellence and growth.
Also a successful entrepreneur, Roy founded Fit! Live! Win!, LLC, in the fall of 2011. A multi-faceted consulting firm, Fit! Live! Win! creates and manages employee wellness programs for municipalities, universities and small businesses; publishes digital fitness, nutrition and wellness e-newsletters, content and other products, and develops interactive Fit Fairs. It builds and promotes a wellness culture that informs, engages and empowers employees to lead healthier lives, increases productivity, boosts morale and helps the client manage rising health care costs,
An accomplished journalism leader, Roy has served as Editor-in-Chief of three prominent national magazines: Savoy (which he also conceived and founded), Men’s Fitness and History Channel. He has also been a top editor at Sports Illustrated, Fortune and Money.
As a sports journalist, Roy has covered nearly every major sport and most major sports events, including NBA Finals, Super Bowls, NCAA Basketball Championships, world-title boxing, tennis Grand Slams, Daytona 500 the Olympics. He has long been a prominent digital journalist, having written sports columns for AOL Sports, Yahoo! Sports and ESPN.com.
Roy has also enjoyed success on television, both on camera and off. He was an original panelist on “The Sports Reporters” (ESPN) and has made appears on major broadcast and cable networks. He has also produced numerous national sports specials for networks including NBC, ABC and Turner. He also executive produced the “Sports Illustrated Swimsuit Model Search” (NBC) and the documentary “Bernie and Ernie”, part of ESPN’s award-winning 30-for-30 series.
A native of Tulsa, Oklahoma, Roy now lives in Birmingham, Alabama. He is also an avid golfer, and is willing to take your money anytime.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
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Everything went very well. Mr. Johnson did a great job of interacting with the students and Q&A. Thank you Peter for your recommendation!
Claflin University
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