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Roy Johnson

Roy Johnson

Multi-Media Journalist and Innovative Business Leader

A respected multi-media journalist and innovative business leader, Roy S. Johnson joined the Alabama Media Group/Al.com as Director, Sports, in April 2014. He successfully leads a team of digital journalists who chronicle sports in a state where sports is a consuming passionate. AL.com is the largest news, sports and information website in Alabama, reaching 3 million page-views and 500,000 unique visitors daily, led by its innovative coverage of sports, particularly teams representing Alabama and Auburn. Under Roy’s guidance, AL.com sports is nationally recognized as an innovator, utilizing evolving digital tools – includi...

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A respected multi-media journalist and innovative business leader, Roy S. Johnson joined the Alabama Media Group/Al.com as Director, Sports, in April 2014. He successfully leads a team of digital journalists who chronicle sports in a state where sports is a consuming passionate. AL.com is the largest news, sports and information website in Alabama, reaching 3 million page-views and 500,000 unique visitors daily, led by its innovative coverage of sports, particularly teams representing Alabama and Auburn. Under Roy’s guidance, AL.com sports is nationally recognized as an innovator, utilizing evolving digital tools – including video and social media — to consistently reach and engage sports fans while maintaining journalism excellence and growth.

Also a successful entrepreneur, Roy founded Fit! Live! Win!, LLC, in the fall of 2011. A multi-faceted consulting firm, Fit! Live! Win! creates and manages employee wellness programs for municipalities, universities and small businesses; publishes digital fitness, nutrition and wellness e-newsletters, content and other products, and develops interactive Fit Fairs. It builds and promotes a wellness culture that informs, engages and empowers employees to lead healthier lives, increases productivity, boosts morale and helps the client manage rising health care costs,

An accomplished journalism leader, Roy has served as Editor-in-Chief of three prominent national magazines: Savoy (which he also conceived and founded), Men’s Fitness and History Channel. He has also been a top editor at Sports Illustrated, Fortune and Money.

As a sports journalist, Roy has covered nearly every major sport and most major sports events, including NBA Finals, Super Bowls, NCAA Basketball Championships, world-title boxing, tennis Grand Slams, Daytona 500 the Olympics. He has long been a prominent digital journalist, having written sports columns for AOL Sports, Yahoo! Sports and ESPN.com.

Roy has also enjoyed success on television, both on camera and off. He was an original panelist on “The Sports Reporters” (ESPN) and has made appears on major broadcast and cable networks. He has also produced numerous national sports specials for networks including NBC, ABC and Turner. He also executive produced the “Sports Illustrated Swimsuit Model Search” (NBC) and the documentary “Bernie and Ernie”, part of ESPN’s award-winning 30-for-30 series.  

A native of Tulsa, Oklahoma, Roy now lives in Birmingham, Alabama. He is also an avid golfer, and is willing to take your money anytime.

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Testimonials

Everything went very well. Mr. Johnson did a great job of interacting with the students and Q&A. Thank you Peter for your recommendation!

Claflin University

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CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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