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Oliver Errichiello

Oliver Errichiello

Socioeconomist, Brand Sociologist, Managing Director and Founder of the Office for Brand Development

The brand sociologist has many years of experience as an international brand consultant, including at the Institut....

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Bio

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The brand sociologist has many years of experience as an international brand consultant, including at the Institut für Markentechnik in Geneva, and as a strategic planner in renowned advertising agencies. After studying socioeconomics and psychology in Hamburg and Lyon, he worked as a marketing manager. He is known as the pioneer of European Brand Management and Strategy.

Oliver Errichiello regularly appears in European media (including ARD’s “Brand Check” and on other major TV networks). He serves as a lecturer for brand management at the University of Hamburg and at the Universities of Lucerne and Bremen. From 2007 on, Errichiello developed and was responsible for the eco-design brand wooden radio (winner of the G-Mark and INDEX-Design Award, among others, and nominated for the German Design Award). Errichiello is an expert in brand and advertising strategies, the genetic code of the brand, green brand management (CSR), and sustainable positioning.

In 2018, Errichiello was appointed as honorary professor for “Brand Sociology/Brand Management” at Mittweida University of Applied Sciences in Saxony.

He heads the branding and product development, as well as the innovation lab, of Deutsche Seereederei, an active holding company that provides strategic leadership, management, and financing functions to its subsidiaries (including A-ROSA Resorts, Hotel NEPTUN, HENRI Hotels).

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Topics

Topics

  • Operational Advertising and Digitalization Strategies
  • Green Brand Management (Corporate Social Responsibility)
  • Brand Analysis

Videos

Videos

Markenexperte Dr. Oliver Errichiello auf dem Schweizer Brand- und Marketingtag
Dr. Oliver Errichiello: #meineemba

Books

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News

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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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