A leading expert with cutting-edge approaches to sales and consumer psychology. He works with major marketers to help them understand what their brands really mean to the people who buy them. Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought - and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru
Cultural Diversity Roster
Find a Presenter
speaker
Michael R. Solomon
A leading expert with cutting-edge approaches to sales and consumer psychology.
Categories :
[Sassy_Social_Share]
Bio
Full Bio
A leading expert with cutting-edge approaches to sales and consumer psychology. He works with major marketers to help them understand what their brands really mean to the people who buy them.
Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought – and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
Check Availability
Topics
Topics
Walk a Mile in Your Customer’s Shoes
Be the First Choice!
Postmodern Shoppers, Post-Coronavirus: Consumer Behavior in The New Normal
Videos
Videos
Michael R. Solomon | Biography (EN)
Consumer Behavior with Michael Solomon
Books
TEAR DOWN
Marketing
News
Please Contact Us For More Information
