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Michael Hoffman

Michael Hoffman

Master of his tornado - hilarious. productive. mind-blowing. life-changing.

Michael Hoffman is President of Igniting Performance. A Dallas based company that specializes in the skills of sales, customer loyalty and leader-ship. Over the last 20 years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad. With a highly interactive style, Michael's unique delivery cements his ex-pertise in the minds of his attendees to ignite the tactics and techniques necessary to approach their jobs "on ...

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Bio

Full Bio

Michael Hoffman is President of Igniting Performance. A Dallas based company that specializes in the skills of sales, customer loyalty and leader-ship. Over the last 20 years, Michael has delivered professional speaking engagements and customized training to organizations across this country and abroad.

With a highly interactive style, Michael’s unique delivery cements his ex-pertise in the minds of his attendees to ignite the tactics and techniques necessary to approach their jobs “on purpose” with an attitude of owner-ship and professionalism. Michael uses his rich background to drive home his message that business is and will always be about “people”. “How we approach our customers both internal and external will set us apart from all our competition.”

Effective training combines the right informational tools with the right amount of motivation. Motivation alone is fleeting, but the right tools with-out motivation are lifeless… He provides both – therefore, getting results that matter. His highly contagious passion for business has earned him the loyalty of many repeat customers such as Bank of Montreal, Aflac, ALLTEL, Knight Ridder, KRLD Radio, Erricson, SYSCO Foods, Dryers Grand Ice Cream, VHA, Novation, Comcast, California Press Association, and many, many more.

As a proud father of four young adults in college, yes I said, four in college, Michael is committed to igniting performance in your business (or any other excuse to keep the bills paid.) He, his wife of 30 years, and the revolving residence of his college children and their tuitions reside in Carrollton, Texas.

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Topics

Topics

Coaching Within The Tornado
​Being #1… On Purpose! Igniting a Culture of Success and Mastering the Tornado!
S.O.U.L.: Service On Unbelievable Levels!

Videos

Videos

Michael Hoffman Interview
Michael Hoffman: Reel Life, Real Stories

Books

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News

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TESTIMONIALS

CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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