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Melissa Hartwig Urban

Melissa Hartwig Urban

Whole30 Co-Founder & CEO, 6x New York Times Bestselling Author

Melissa Hartwig Urban is the Whole30 co-founder and CEO....

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Bio

Full Bio

Melissa Hartwig Urban is the Whole30 co-founder and CEO, and a Certified Sports Nutritionist who specializes in helping people change their relationship with food and create life-long, healthy habits. After overcoming a five-year drug addiction in 2000, she adopted a growth mindset, dove into running and CrossFit, and began to study nutrition. The Whole30 was born in 2009 when she blogged about the life-changing results of her self-designed 30-day dietary experiment.

She is a six-time New York Times bestselling author (including the #1 best-seller The Whole30), and has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, Forbes, and CNBC. She ranked #19 on Greatest Top 100 Most Influential People in Health and Fitness in 2018. Melissa has presented more than 150 health and nutrition seminars worldwide and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship.

Melissa hosts the popular new podcast, Do the Thing, available wherever you listen to podcasts. She enjoys yoga and the gym, hiking, solo traveling, reading books, and studying habit and change. She lives in Salt Lake City, Utah.

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Topics

Topics

The Whole 30 Stor

Food Freedom Forever: Letting Go of Bad Habits, Guilt & Anxiety Around Food

Videos

Videos

What the Food Industry Doesn’t Want You to Know | Melissa Hartwig on Health Theory
What is The Whole30? Melissa Hartwig Urban Explains (2020 Edition) | Thrive Market

Books

The Whole30 Friends & Family: 150 Recipes for Every Social Occasion
The Whole30 Friends & Family: 150 Recipes for Every Social Occasion
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Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food by the Co-Creator of the Whole30
Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food by the Co-Creator of the Whole30
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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

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Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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