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Maxwell Wessel

Maxwell Wessel

Innovation & Transformation Lead for SAP North America

Maxwell Wessel is the Innovation and Transformation Lead for SAP North America..

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Bio

Full Bio

Maxwell Wessel is the Innovation and Transformation Lead for SAP North America. At SAP, Wessel is responsible for empowering innovators to bring disruptive and sustaining innovations to market and working to help tear down structural barriers that may stand in the way. He previously served as a fellow at Harvard Business School’s Forum for Growth and Innovation, a think tank devoted to developing the academic understanding of the innovation process.

Wessel’s research focused on product development, how companies can adapt to changing market conditions, and identifying the technologies that enable disruption.

Wessel has written on the subjects of innovation and entrepreneurship for the Harvard Business Review, Bloomberg Business Week, and Business Insider. He has advised various Fortune 100 companies on the subject of innovation and served as an advisor to various venture backed startups in the consumer internet and clean-tech industries—most notably, SnagFilms, LLC; Arcanum Alloy Design; and Modular Carpet Recycling. Additionally, Wessel previously founded a consumer internet company that automated the performance booking process for independent musicians and venue owners.

Maxwell Wessel received a BA in economics and philosophy from Northwestern University where he graduated with distinction. He also received an MBA with high distinction from Harvard Business School, where he graduated as a Baker Scholar and a Rock Fellow.

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Topics

Topics

Sustaining a Culture of Innovation

Videos

Videos

Interview with Chief Learning Officer Max Wessel | SAP TechEd in 2020
SAPPHIRE NOW Unplugged: Max Wessel in conversation with Malcolm Gladwell

Books

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News

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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

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Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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