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Martha-Montoya

Martha Montoya

Business Leader, Creator of Animated Characters & Entrepreneur

Martha Montoya is a visionary businesswoman whose imagination, creative talent, and drive have always kept her moving forward, and the creator of animated characters, Los Kitos. A child born to educators in Bogotá, Colombia, Martha began her professional career as a teacher of Chemistry, Biology, and English in her native country. Upon immigrating to the…

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Martha Montoya is a visionary businesswoman whose imagination, creative talent, and drive have always kept her moving forward, and the creator of animated characters, Los Kitos.

A child born to educators in Bogotá, Colombia, Martha began her professional career as a teacher of Chemistry, Biology, and English in her native country. Upon immigrating to the United States, Martha developed a business career in International Trade, developing a keen sense of the market and experience selling products and services to the Hispanic market over 15 years. She worked in various industries and various campaigns that were directed to employees, manufacturers, suppliers, retailers, consumers, and business community.

Since then, Martha has invested thousands of volunteer hours in many organizations, including LBA, NAHP, SHPE, and the advisory board Working Families for Wal-mart. Currently, she is serving as Regional Chair / Access to Business Capital Program Chair for the California Hispanic Chambers of Commerce, Secretary of the National Latina Business Women Association, and Procurement Chair for the National Association of Hispanic Publications. She was recently ratified as a Regional Board Member of the United States Hispanic Chamber of Commerce.

Martha’s main goal in being active on these boards, is to assist their leadership create programs for the Hispanic business to grow and generate wealth in the community. Also to create awareness in the corporate community of the value Hispanic businesses bring to their organizations as vendors and partners.

Her primary passion though is to advocate on behalf of children for the betterment of their education, health, and future. As such she actively makes presentations in schools, parents’ organizations, and community events on diverse issues that affect our children and community. Martha and Los Kitos have joined ALAS Latin America in Solidarity Action (per their name in Spanish) to encourage individuals to improve the conditions of nutrition, health, and education of Latin American children.

Martha owns and directs a unique media enterprise, Los Kitos Entertainment LLC, which has three main divisions: Syndication of the inspirational Los Kitos bilingual cartoon strip; licensing the characters through United Media and utilizing the characters to bring edu-entertainment to the U.S. Hispanic community. Today, Los Kitos cartoon strip can be read daily in newspapers worldwide, enjoyed on the Internet and heard in America and abroad through Univision Radio and Organization of Americas States.

Her immigration to the United States and the lessons learned of tolerance, patience, respect, laughter, joy, are at the very core of Los Kitos, a message that shines through in her keynote messages.

More recently, Martha Montoya founded Los Kitos Produce, a minority company of growers, packers, shippers and marketers of fresh produce that practice sustainability, education, reliability, flexibility and fresh thinking. Los Kitos Produce offers growers, clients, and consumers financial tools and educational resources for more reliable ways and flexible options to supply the market. Los Kitos Produce growers, packers, shippers and partner counterparts are located throughout California, Washington, North Carolina, Peru, Panama and Mexico. The company contract growers throughout the western hemisphere to pack under the Los Kitos label, thus serving customers with fresh produce from capable minority growers and packing houses across the U.S.

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International Background
Upon immigrating to the United States, Martha developed a business career in International Trade in areas such as telecommunications, agriculture and many more. Traveling throughout 28 countries in business taught Martha cultural sensitivity, business practices and negotiating skills while delivering projects beneficial for the supplier and customer on 4 continents.

Hispanic Marketplace
Throughout her career in the United States she has developed a keen sense of the market. Her experience selling products and services to the Hispanic market over 15 years both at the corporate and retail level makes her an authority on the marketplace. She worked with many industries in various campaigns that were directed to employees, manufacturers, suppliers, retail consumers and business community. An example of her work in campaigns include working with canned pineapples from Thailand to the Hispanic market in United States tailoring flavor, size, packaging and delivery made of this program a success for the Mexican corporation.

Leadership
Martha has played a central role in the development of the U.S. Hispanic market. Among the many honors she has received include the Latin Business Association Latina Entrepreneur of the Year, Hispanic Businesswoman of the Year for 2002 by California Hispanic Chamber of Commerce among other distinctions she received from Hispanic Magazine 2003 honoring her as one of the 100 most influential people in the U.S. market to National Latina Business Woman of the year in 2007 among many more.

Grassroots, Private Sector and Government
Currently, Martha is spearheading the Access to Business Capital (ABC) Program for Venture Capital. Recognizing that access to capital is the No. 1 issue for business owners, she took the steps to establish this program in 2004 and recruited the support of Venture Capitalists, corporations and governmental legislators to become the only program in United States addressing this issue at the grassroots level. Research and education are key components of the program

Affiliations
Procurement Chair and board member for the advising United States Hispanic Chamber of Commerce, advisory board Working Families for Wal-Mart, Chair Access to Business Capital for the California Hispanic Chambers of Commerce, Procurement pathway for the National Association of Hispanic Publications, being part of the team retooling the National Latina Business Women Association and formerly, Latin Business Association, leading convention Expo’s in Los Angeles for several years.

The Business – Los Kitos
Currently, Martha owns and directs a unique media enterprise, Los Kitos Entertainment LLC, which has three main divisions. The core business is the syndication, through Tribune Media, of the inspirational Los Kitos bilingual cartoon strip to over 300 Spanish language newspapers in the United States having started in Los Angeles based La Opinion now evolving into internet platforms. A second division is the licensing of the characters to several licensees ranging from Good Humor Ice Cream, to State Farm Insurance, to assist those companies to expand their presence in the Hispanic market. The third division of LKELLC is utilizing the characters to bring edu-entertainment to the U.S. Hispanic community through lifting edu-entertaining comic books for entities such as: NASA, Bank of America, Kraft, Wal-mart, Sodexho, SHPE (Society of Hispanic Professional Engineers) Johnson & Johnson, IBM, just to name some.

Countless hours of radio, TV, print and personal appearances in schools, parent’s organizations and community events on diverse issues such as Science, Math, Health, Finance and mainly access to higher education have made Los Kitos and Martha Montoya a leader on Hispanic kids, their parents and their environment. Her immigration to the United Status and the lessons learned of tolerance, patience, respect, laughter, joy, are at the very core of the message in the Los Kitos cartoon strips.

Academic
As a child born to educators, in Bogotá, Colombia, Martha began her professional career as a teacher of Chemistry, Biology and English in her native country. Upon arriving to the United States, Martha integrated herself into the educational system, having taught in both the public and private school systems in California. She continues to teach in the field of cartoons and comics.

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