Simplynew founder and executive producer/director Marc Scarpa...
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Marc Scarpa
Veteran Director & Executive Producer of Live Participatory Media
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Simplynew founder and executive producer/director Marc Scarpa combines 20 years in the digital space and live broadcasting, with an understanding of consumer interests and popular culture. Scarpa’s experience gives him insights which would elude less experienced or integrated competitors.
His most recent credits include Time Warner Cable SportsNet’s Second Screen App for the Los Angeles Lakers, Covered CA’s 6-hour ‘Tell A Friend Get Covered’ live broadcast, livestream coverage of Imagine Dragons at the 2014 Allstate Fan Fest Show, The X-Factor’s Pepsi Digital Pre-Show and Second Screen Experience, Incubus HQ Live, GRAMMY LIVE!, Earth Day Network’s Earth Day Live from the National Mall (2008-2012) and MySpace LIVE!. Personally, he is a partner with Lifebeat – The Music Industry Fights AIDS, a member of the Global Advisory Committee for Earth Day Networks and a member of the Gate Leadership Council.
Scarpa has directed Grammy Award-winning artist John Legend, 50 Cent, Alicia Keys, Beastie Boys, Elton John, Moby, Steve Aoki and many others. Additionally, he produced and directed several pioneering “firsts” for the live participatory programming genre, including Townhall with President Clinton, Woodstock ’99, The Tibetan Freedom Festivals and HSX/Excite Rocks the Oscars featuring Beck. His productions have been recognized by the Webby Awards, Social TV Awards and the Cannes Lions International Festival of Creativity. Scarpa is a national board member and founding New York committee chair for the Producers Guild of America New Media Council and is a voting member of The Recording Academy.
Marc Scarpa is a firm advocate that the term “audience” is obsolete in the new world of participatory media and that “audience” or “viewer” should be renamed “participant.” As a Director, he views his role as providing context to the flow of contributions by the participants and to creatively connect online and onsite groups, ultimately stimulating conversation and engagement around a particular live event or program.
