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Kathy Varol

Kathy Varol

Purpose Strategy Expert, Corporate Social Responsibility (CSR) & ESG Consultant

Kathy is an expert at driving profit with purpose. She created the Global Purpose Strategy for adidas.

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Bio

Full Bio

Kathy is an expert at driving profit with purpose. She created the Global Purpose Strategy for adidas, a $22 billion company, encompassing everything adidas does to positively impact People and Planet. This Global Purpose strategy created impact. A thorough assessment by S&P in 2021 awarded adidas an ESG score of 85, placing the company among the top ten rated by S&P Global Ratings.

Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees. She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.

Kathy started her career as a bright-eyed idealist, joining the Peace Corps straight out of college. Along her journey, the idealist combined with her inner strategist, creating a catalyst for good. Now Kathy has 20 years of experience in brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft.

Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and led workshops around the globe. She shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and impact the world.

Kathy is an explorer at heart. She has created as many opportunities as possible to discover the different corners of the world. As a result, she has bartended in Australia, served coffee in the UK, made rugs and taught kickboxing in Morocco, gutted fish in Alaska, created sportswear strategy in Germany, and developed new beers in middle America.

Kathy now lives in Portland, Oregon with her husband and two dogs. She has an MBA from Georgetown University, and sits on the board of advisors for Masawa (the world’s only social impact fund focused solely on mental wellness) and Lucky Envelope Brewing.

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Topics

Topics

Drive Profit With Purpose. Become Remarkable. Accelerate Growth.

How to Harness The Superpower of Diversity to Create An Innovative Culture

Creating an Effective ESG Strategy: From Zero to Execution

Videos

Videos

Drive Profit With Purpose. Become Remarkable. (Kathy Varol Keynote Description)
Unlock Exponential Results By Nurturing Purpose, People, And Culture (Keynote Description)

Books

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