Successful Entrepreneur and Branding Expert
Why have thousands of customers from around the world chosen to get the Johnny Cupcakes’ logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive…
Why have thousands of customers from around the world chosen to get the Johnny Cupcakes’ logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a “joke” to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world’s most sought after retail locations.
In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny’s presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.
Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
Inspiring Customer Loyalty
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.
In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Key takeaways include:
Capitalizing on Cut Through – how to stand out in a saturated market
Your Personal Brand – how everything about your first impression counts
Experiential Drivers – creating employee, team and consumer experiences that people shout about
Effective Innovation – taking existing genius and growing it!
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.
There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.
Key takeaways include:
Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?
Happiness Hypotheses – get your team to fall in love with what they do
Supportive Leadership – how do we create a culture where failure is appreciated?
Brand Alignment – simple tools to embody the brand in and out of work hours
So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!
With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.
Key takeaways include:
Defining your brand – creating a product that people can believe in
Money talks – how you can generate cash to get up and running
Getting back up – how to fail in style, and get back up for more
Keeping the focus –simple tricks for keeping your head in the game
The Ultimate Branding Tool Box
If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?
Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.
Key takeaways include:
Shiny packages – simple tricks that you or your team can use to stand out
Disruptive marketing – ways to create a buzz that people share
First up – how to take a ‘great’ first impression and make it unforgettable
Cut through – the messaging you can use to ensure you are remembered
Uniquely suited to the needs of each client
Some of the key takeaways Johnny will include are:
How to gain impact from the smallest changes
How to stand out and stay relevant in a world full of distractions and competition
Simple tools for effective delegation
The ONE calculated risk everyone should try
How to gain word of mouth advertising
The value of creating unique experiences
The importance of the first impression: How your business card, resume, or website could make or break an opportunity
The power of packaging
Creating and growing a community of loyal customers
What Makes You Happy: Johnny Earle of Johnny Cupcakes
Building Brand Hysteria - Johnny "Cupcakes" Earle - TEDxBentleyU
1 HOUR OR LESS