Cultural Diversity Roster

Zogby currently heads John Zogby  Strategies, a strategic visioning firm. A partnership with  his sons Benjamin and Jeremy the firm specializing in preparing companies and agencies for the coming wave of dynamic changes. He is also the inaugural Director of the Keenan Center for Entrepreneurship at his alma mater, Le Moyne College.

Zogby gained worldwide attention when he called the 1996 presidential election with pinpoint accuracy “All hail Zogby, the maverick predictor,” decreed The Washington Post. He did it again in the following two elections. Zogby’s presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.

The Zogby Poll has been called  “second best known polling brand in the US today.” John Zogby remains the hottest and most accurate pollster and analyst of America’s political and cultural landscape. In addition to the global reach of the brand, Zogby Polls have been cited frequently in popular culture, including Netflix’s House of Cards, NBC’s West Wing, CW’s Gossip Girls, and numerous novels, game shows, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls are regularly cited on The Tonight Show and spoofed on The Late Show and NPR’s All Things Considered. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts. His two appearances on The Daily Show with Jon Stewart are among his favorites.

Called “The Prince of Polling” by political strategist Mary Matalin, Zogby’s interactive methodology is a leader in the industry. He is the author of the best-selling The Way We’ll Be: The Zogby Report on the Transformation of the American Dream and is co-author of First Globals: Understanding, Managing, and Unleashing Our Millennial Generation .

His newest book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21^st Century America. It is an exploration of the American people from the vantage point of their attributes and values, not demographics or geography and the basis for Tribal Analytics™. A 2016 study by a major cultural marketing firm found that Zogby’s application of Tribal Analytics™ was more effective in determining core values and marketing messages than race and ethnicity – thus drawing the conclusion that Tribal Analytics™ is not only more accurate but potentially more cost-effective than more traditional demographic factors.

Zogby writes weekly columns on Forbes.com and contributed a weekly Obama report card to The Washington Examiner’s Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal and Financial Times.

Since 1984 John has led successful strategic visioning, communications, marketing, and operations projects for mega corporations, small and medium-sized businesses, local and national governments, non-profits and foundations, trade associations, and educational institutions at all levels. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital and the US Census Bureau. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms and considered “must-read” at every level of America’s political landscape.

A former advisor at the Kennedy School of Government at Harvard University, John also serves as a Commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Institute for Policy Research and Catholic Studies. As former chairman of Sudan Sunrise, Zogby worked to continue the vision of the late NBA player Manute Bol to bring peace to Sudan through education. He is presently chairman of the capital campaign on behalf of Mohawk Valley Community College (where he taught in the 1970s), and serves on the boards of the Arab American Institute, Upstate Venture Connect (which links young entrepreneurs with venture capital in Upstate New York), and Freedom Guide Dogs.

Zogby has been awarded three honorary doctorates from the State University of New York, the College of St. Rose, and the Graduate School of Union University. In 2008, he was awarded the Chancellor’s Distinguished Fellows Award from the University of California Irvine. He has also received special awards from the American Task Force for Lebanon and the Arab American Association of Greater Houston.