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John Costello

John Costello

President, Global Marketing & Innovation, Dunkin' Brands

John Costello has over 30 years of experience in consumer products and services, retail and technology. The first half of his career was spent in classic management jobs, with the second half helping companies navigate high change environments, from start-ups to $70 billion companies. John currently serves as CEO of Bottom Line Branding since retiring as President - Global Marketing and Innovation of Dunkin' Brands (the parent company of Dunkin Donuts and Baskin Robbins). He previously served as ...

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Bio

Full Bio

John Costello has over 30 years of experience in consumer products and services, retail and technology. The first half of his career was spent in classic management jobs, with the second half helping companies navigate high change environments, from start-ups to $70 billion companies.

John currently serves as CEO of Bottom Line Branding since retiring as President – Global Marketing and Innovation of Dunkin’ Brands (the parent company of Dunkin Donuts and Baskin Robbins). He previously served as Executive Vice President of The Home Depot, Chief Global Marketing Officer of Yahoo, Senior VP of Pepsi-Cola USA and President of Nielsen US. He began his career at Procter & Gamble and rose to lead all advertising and marketing for P&G’s Beauty Care Division.

Costello been recognized as one of most influential people in marketing and digital by numerous organizations, one of the Top 10 Merchants by DSN Retailing Today and was elected to both the Chief Marketing Officer Hall of Fame and Retail Advertising Hall of Fame. He has significant governance experience, serving as a past director of Ace Hardware, Quaker Oats, The Bombay Company and American Film Institute, a current director of Ring, Inc., GroundTruth, Inc. and Yellowstone Forever, and as an Advisor to Untuckit, WinView Games and Linkwell Health. Costello is also past Chairman of the Mobile Marketing Association, the Association of National Advertisers and the Advertising Council.

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Topics

Topics

Bottom Line Branding℠

Delivering on Your Brand Promise through Customer Experience

Keeping the Edge in Today’s Rapidly Changing World

Videos

Videos

Dunkin' Brands President John Costello - THINK 13 (Full-length)
John Costello (Boston Children's Hospital): Patient Provider Communication

Books

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News

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TESTIMONIALS

CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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