Legendary Political Strategist; President & Founder, Trippi and Associates
Heralded on the cover of The New Republic as the man who “reinvented campaigning,” Joe Trippi has been at the forefront of movement politics for nearly 30 years. Trippi began his political career working on Edward M. Kennedy’s presidential campaign in 1980 and has worked on numerous presidential, gubernatorial, senate, and congressional campaigns ever since.…
Heralded on the cover of The New Republic as the man who “reinvented campaigning,” Joe Trippi has been at the forefront of movement politics for nearly 30 years. Trippi began his political career working on Edward M. Kennedy’s presidential campaign in 1980 and has worked on numerous presidential, gubernatorial, senate, and congressional campaigns ever since.
Most recently, Trippi helped engineer a number of groundbreaking House victories for Representatives Tulsi Gabbard, Janice Hahn, Mark Takano, and Seth Moulton. In 2014, Trippi advised and produced media for Marine Seth Moulton in one of the most shocking come-from-behind House victories of the decade. The campaign overcame millions in outside spending to beat 18-year incumbent John Tierney in the primary and Richard Tisei in the targeted general election.
In 2010, Trippi was a senior strategist and media consultant in Jerry Brown’s successful run for California Governor. The campaign’s ads were described as “clever” and “amazing,” and they were widely considered some of best of 2010. TIME magazine named one ad, “Echo,” the best ad of 2010, and the Brown ads received four “Pollie” awards for excellence in political media.
In 2004, as the National Campaign Manager for Howard Dean’s presidential campaign, Trippi pioneered the use of online technology to organize what became the largest grassroots movement in presidential politics. Through his innovative use of the Internet for small-donor fundraising, “Dean for America” raised more money than any Democratic presidential campaign to that point – all with donations averaging less than $100.
According to The Atlantic magazine, Trippi’s influence on Democratic Party politics has been profound and lasting: “The small dollar Internet donor base attracted by Dean and flogged relentlessly by Trippi has transformed the party’s fundraising. Every single campaign uses Trippi-patented tactics to raise money. The men and women Joe Trippi cultivated in Dean’s staff have stormed the gates and occupy positions of power in major party and campaign offices.”
Trippi and his team pioneered the empowerment message and the online community tools that President Barack Obama used, which inspired a movement of supporters and has now become the basis for movement politics all around the world.
Trippi has an extensive international resume. In 1993, he worked for then-PASOK leader Andreas Papandreou’s successful campaign of Prime Minister of Greece, as well as for his son, George Papandreou in 2007. Trippi advised former British Prime Minister Tony Blair during his successful election. In 2006, he worked for Romano Prodi on his winning race for Prime Minister of Italy. In 2008,Trippi helped Morgan Tsvangirai and the Movement for Democratic Change receive the most votes, and helped garner international media attention to Robert Mugabe’s democratic subversion and violence which led to a ‘unity’ government and Tsvangarai becoming Prime Minister of Zimbabwe. In 2011, Trippi helped elect Nigerian President Goodluck Jonathan.
In addition to his political work, Trippi has consulted with a number of leading non-profits and corporations including the Humane Society of the United States, the American Cancer Society, Best Friends Animal Society, Monster.com, Toyota, DaimlerChrysler, SES Americom, Corning, LabCorp, IBM, Lionsgate Films, BestBuy, and Wave Systems.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
An Army of Davids
Gone are the days where the Goliaths of politics decide the outcome of elections in smoke-filled rooms. Technology and the Internet have redistributed power to ordinary people, allowing movements to organize and leverage an “army of Davids” to take on giants in government, politics and business. Recent elections have repeatedly proven that successful campaigns hand out slingshots—they empower their supporters to do small things that together create a formidable force for change. From President Obama to Jerry Brown’s successful run for Governor in California to President Goodluck Jonathan’s Facebook-centric approach in Nigeria—the Internet, social media and technology have completely revolutionized the way campaigns organize, fundraise and connect with voters.
The Age of Empowerment
The Revolution Will Not be Televised
Presidential elections -Technology & Politics
Internet and how it is changing people?s lives
Changing people?s perceptions/opinions
How to reach voters in the 21st century
How to create a message htat breaks through
Message and Media
Empowerment Age–How the Information Age is evolving into the Empowerment Age and what corporations and politicians need to do to succeed
Corporate public relations and how it is changing in the face of new activism–the Wal-Mart example
1 HOUR OR LESS