Jodi Bondi Norgaard shares her entrepreneurial journey of determination, persistence..
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Jodi Bondi Norgaard
Founder/Creator of Go! Go! Sports Girls Dolls & Books
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An expert in creating change, Jodi Bondi Norgaard shares her entrepreneurial journey of determination, persistence, passion and grit needed to challenge the status quo and achieve goals. She is the founder and creator of the award-winning Go! Go! Sports Girls line of dolls, books and apps for girls encouraging healthy and active play over fashion and body image.
Jodi is a leader in the movement pushing media and retail to do a better job portraying girls beyond stereotypes since 2009, when she launched the plush sports dolls built in specification to a real girl’s body. Her inspiration came in 2007 after shopping for a doll with her then 9-year-old daughter and finding a doll with belly baring clothing, high heels and make-up, named ‘Lovely Lola.’ Jodi knows girls are strong, smart and adventurous and the importance of emphasizing what a girl’s mind and body can do versus what her body looks like.
She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner’s World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post. In 2016, Jodi was invited by The White House to participate in a conference on breaking down gender stereotypes in media and toys.
She is a board member of Girls on the Run – Chicago and is a founding member of The Brave Girl Alliance, a think tank of girl empowerment experts. In October 2016 the Go! Go! Sports Girls brand was acquired by Jazwares, an established cutting edge toy company.
