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Jessica Tarlov

Jessica Tarlov

Democratic Strategist and VP of Bustle Digital Group, Fox News correspondent

If you want to look forward, you want to look there with data scientist and strategist, Jessica Tarlov. With a passion for people and numbers, her future scoping abilities and multi-dimensional analysis make the road ahead comprehensible. While you may recognize her as a frequent contributor on Hannity, you will know her better when you hear her keen insights on future generations. If you want to understand the mindset of Gen Zs or Millennials, she will tell you, “just listen.” And if you need an interpreter, a speech from Jessica Tarlov is recommended.

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Bio

Full Bio

Jessica Tarlov is Vice President, Insights at Bustle Digital Group. Her group provides meaningful insights and research into what drives purchase habits, brand consideration and overall opinions for consumers across Bustle’s nine properties. Tarlov and her team work with advertising and marketing partners to develop meaningful campaigns that connect, host forums and events, and spearhead thought leadership studies to educate brand partners. Her team is particularly focused on garnering insight into the GenZ and millennial mindset. Tarlov also appears regularly as a contributor on Fox News, representing a refreshing moderate liberal take on the “issues of the day”–all through the lens of a millennial woman. She is a regular on shows such as Outnumbered, America’s Newsroom, Hannity and countless other Fox News and Fox Business programs. In 2017, Tarlov published her first book, America in the Age of Trump: Opportunities and Oppositions in an Uncertain World. Prior to joining BDG, she was a senior strategist with Schoen Cooperman Research and worked as a democratic pollster for clients including former NYC Mayor Mike Bloomberg, HBO, and CNN. She holds a PhD in political science from the London School of Economics.

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Topics

Topics

Doing It Right and Why – Brands You Love

Inside A Generation – understanding what young people want

An Equitable Society

Opportunity, Opposition, and a way forward in Post Trump America

The View From the Other Side: Effective Opposition Voice Communication

Videos

Videos

Brands, politics, and everything in between: Jessica Tarlov, Bustle and VMLY&R
Dana Perino Lets Slip Fox News Co-Host Jessica Tarlov's Unannounced Pregnancy

Books

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TESTIMONIALS

CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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