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Jen Sincero

Jen Sincero

Author , Success Coach

Jen Sincero is the #1 New York Times bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. As a success coach and “motivational cattle prod,” Jen helps people across the world transform their personal and professional lives through her books, seminars, speaking engagements, products, and newsletters.  

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Bio

Full Bio

Jen Sincero is the #1 New York Times bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. As a success coach and “motivational cattle prod,” Jen helps people across the world transform their personal and professional lives through her books, seminars, speaking engagements, products, and newsletters.

 

As a highly sought-after speaker, Jen shares her signature brand of motivational comedy with everyone from women entrepreneurs and multinational corporations to non-profits and educational institutions. She has run her business from all corners of the globe and continues writing, speaking, coaching and encouraging people to live lives of unbridled awesomeness.

 

With over two million copies sold and available in twenty-plus languages, You Are a Badass continues to grow in popularity around the world.

 

The 2017 follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth, is based on Sincero’s own transformation from a frustrated forty-year-old living in a converted garage to a successful business owner traveling the world in style. It is written with the same inimitable sass, down-to-earth humor, and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self-development.

 

Her latest addition, You Are a Badass Every Day, is a tiny but mighty book of inspirational reminders, prompts, habit-forming tips and loving, motivational spankings to “keep you on track as you hurtle towards greatness.”

 

Jen and her work have appeared in a variety of media outlets including the New York Times, The Dr. Oz Show, Oprah Magazine, Success Magazine/Radio, Money Magazine, Comedy Central, Forbes, FastCompany, Bloomberg, Interview, Cosmo and The Howard Stern Show. Her other books include the 2002 semi-autobiographical novel, Don’t Sleep with Your Drummer.

 

 

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Topics

Topics

BLAST PAST YOUR BLOCKS AND BE THE BADASS YOU WERE BORN TO BE

Videos

Videos

SUCCESS COACH Reveals The Secret To NOT WASTING YOUR LIFE! | Jen Sincero & Lewis Howes
TEDxScottsdaleSalon - Jen Sincero - Freefalling into uncertainty

Books

BADASS
BADASS
BADASS HABITS
BADASS HABITS

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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

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Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

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The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

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On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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