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Jeff Fromm

Jeff Fromm

Expert On Millennials, Generation Z And The Impact Of Purpose

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world speaking professionally on how youth culture is impacting the marketplace -- as well as the consumer behaviors of every generation. In 2010 Jeff led the first public study of Millennials through a partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since co-authored 3 more: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." Jeff is also a ...
 

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Bio

Full Bio

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world speaking professionally on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. In 2010 Jeff led the first public study of Millennials through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored 3 more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” Jeff is also a regular contributor to Forbes.

Jeff is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices–these applications are the basis of Jeff’s presentations.

With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability.

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Topics

Topics

Marketing to Gen Z: Tapping into Youth Culture Trends
Driving Profits with Gen X & Baby Boomers Through Trends Started by Millennials & Gen Z
 Establish the Workforce and Culture You Deserve!

Videos

Videos

Jeff Fromm, Multi-Generational Marketing Speaker, Speaker Demo
Webinar Wednesdays: Marketing to Gen Z with Jeff Fromm

Books

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GENZ
millennials
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The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

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UJA-Federation

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U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

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Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

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Ferris State University

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