
Jason Ryan Dorsey
#1 Millennials and Gen Z speaker and researcher. He solves tough generational challenges. He's received over 1,000 standing ovations
Jason Dorsey wrote his first bestselling book at age 18. He’s the most sought-after Millennials and Gen Z researcher and speaker, receiving over 1,000 speaking requests each year. Jason’s gift is solving tough generational challenges for companies and leaders through his unique research, results-based consulting, and acclaimed presentations. He delivers practical solutions grounded in research…
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Full Bio
Jason Dorsey wrote his first bestselling book at age 18. He’s the most sought-after Millennials and Gen Z researcher and speaker, receiving over 1,000 speaking requests each year. Jason’s gift is solving tough generational challenges for companies and leaders through his unique research, results-based consulting, and acclaimed presentations. He delivers practical solutions grounded in research that drive measurable results for clients.
Jason has been featured as a Millennials and generations expert on 60 Minutes, 20/20, The Today Show, The Early Show and over 100 more TV interviews. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials.
Jason’s repeat clients include industry leaders such as Mercedes-Benz, Four Seasons Hotels, SAS, Wells Fargo, VISA, and many more. Jason has headlined speaking events from India and Egypt to Ireland, Chile, Canada, Norway, and all 50 US states.
More than 1,000 Standing Ovations
The #1 generations speaker, Jason has received more than 1,000 standing ovations from audiences as large as 16,000. Delivered in his unique high-energy speaking style, Jason’s customized presentations feature brand-new research and ready-to-use, practical actions designed to drive measurable results. He’s funny, too.
A key takeaway for audiences: Generations are not boxes, but powerful clues that drive measurable results. More sales. Better leaders. Faster innovation.
Foremost Researcher and Consultant on Millennials and Gen Z
Jason is the Co-Founder and Millennials and Gen Z Researcher at The Center for Generational Kinetics. The Center is the premier Millennials and Gen Z research, speaking, and consulting firm with over 150 clients each year. The center invented Generational Context™, a unique approach to solving generational challenges with measurable results.
Jason leads The Center’s team of Ph.D. researchers and consultants as they solve tough generational challenges for clients around the world.
The Center’s research and consulting clients range from global banks and software companies to automakers, consumer brands, and private equity firms. Jason has advised on multi-billion-dollar acquisitions, rebranded legacy companies for fast growth, and taken a high-profile client from last to first in employee retention.
Bestselling Millennials Author
Jason wrote his first bestselling book at age 18. His latest bestselling book is Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Award-winning Entrepreneur
Jason won the “Austin Under 40 Entrepreneur of the Year” Award for education at age 25, one of the youngest winners ever. He now serves as a board member or advisor to CEOs in diverse industries ranging from software and real estate to retail and venture capital.
And, yes, he loves to Snapchat with his mom.
And when he’s not working?
He’s probably wearing flip-flops and enjoying Tex-Mex with friends in lovely Austin, Texas.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!

LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!

MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.

UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!

BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!

SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!

CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!

PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."

DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!

CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.

GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!

WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.

FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!

FURMAN UNIVERSITY
Topics
MILLENNIALS @ WORK – How Millennial and Gen Y Employees Can Grow Your Business
Millennials, also known as Gen Y, are the fastest-growing generation in the workforce today. Along with timely skills and valuable ambition, they bring a unique workplace mindset that can frustrate the most experienced leaders and managers. You may have seen this in everything from Gen Y texting at work, to their definition of “business casual”—even if they have several advanced degrees.
In Millennials @ Work, bestselling Millennials author Jason Dorsey reveals new generational truths about Millennials and Gen Y that directly determine their workplace performance. He separates stereotypes from real research, and provides specific strategies that can dramatically improve your Gen Y recruiting, retention, motivation and much more.
INSIDER SECRETS FOR SELLING TO MILLENNIALS AND GEN Y – Strategies To Get Millennials To Buy Now–and tell their friends
Millennial consumers are not the future. Millennials are the present.
With $1.3 trillion to spend this year in the U.S. alone, Millennials–also known as Gen Y–will outspend Baby Boomers in 2017. Millennials have the least established brand loyalty, most pent-up purchasing demand and buy differently than any previous generation. Simply put, Millennials are the future of almost every company.
In this solution-packed program, bestselling Millennials author Jason Dorsey reveals exactly how to sell and market to Gen Y and millennials from the perspective of an insider. He shares the latest research and proven strategies, while debunking costly myths. This program delivers step-by-step actions proven to drive Millennials sales now and into the future.
CROSSING THE GENERATIONAL DIVIDE – Unlock The Power Of Generations To Grow Your Business
We work in a time of unprecedented generational change. Four generations in the workforce. Five generations in the marketplace. Strategies that work for one generation can be complete turn-offs for others. This divide is a costly challenge or breakthrough opportunity, depending entirely how you and your leaders respond.
In Crossing the Generational Divide, bestselling author Jason Dorsey exposes new generational truths that directly impact the success or failure of leaders and organizations. He shares surprising research, emerging trends and specific actions that lead to measurable results.
Videos
Millennials Speaker - Jason Dorsey Receives 1,000+ Standing Ovations with No PowerPoint
What do we know about the generation after millennials? - Jason Dorsey - TEDxHouston
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