With a background in television/video production & fine art, Evita Robinson has always been a creator in visual media. Yet, it was a trip to Paris, six weeks after graduating from Iona College, that changed the scope of her personal and professional life. In September 2011, she created the Nomadness Travel Tribe, an online social community primarily for travelers of color. Nomadness was the first of its kind targeting diverse millennials, in the newly coined 'black travel movement'. The group currently surpasses 16,000 international members, with over 100,000 passport stamps, and nearly 100 meet ups a year, all across the globe. F...
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Evita Robinson
Founder, Nomadness Travel Tribe
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With a background in television/video production & fine art, Evita Robinson has always been a creator in visual media. Yet, it was a trip to Paris, six weeks after graduating from Iona College, that changed the scope of her personal and professional life.
In September 2011, she created the Nomadness Travel Tribe, an online social community primarily for travelers of color. Nomadness was the first of its kind targeting diverse millennials, in the newly coined ‘black travel movement’. The group currently surpasses 16,000 international members, with over 100,000 passport stamps, and nearly 100 meet ups a year, all across the globe.
From the success of the online group, Evita has garnered partnerships with Airbnb, Etihad Airlines, GoPro, Facebook Stories, Hyatt, Skift.com, Cantu, and Issa Rae, who she Co- Executive Produces The NOMADNESS Project web series with on YouTube.
Continuing to innovate the travel space has landed Nomadness in the print and digital pages of The New York Times, Inc., Entrepreneur, The Daily Beast, EBONY, and ESSENCE Magazines. Evita can also be seen between news panels and business features for CNN, BBC, MSNBC, truTV, The Root, NewsOne, and Oxygen Channel. Evita was also invited to the White House under the Obama Administration for their meeting of world’s creative changemakers, for SXSL (South By South Lawn).
She now serves as a keynote/seminar speaker, TED Resident, consultant for Destination Marketing Organizations, and continues her love of seeing the world while writing her first book.
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Why the Travel Industry Should See in Color
There’s diversity as a buzzword, and then there’s diversity as a life practice. By nature, the essence of travel is to engage with different people, cultures and traditions — finding a piece of others, while also leaving a bit of yourself behind. Nomadness Travel Tribe has been the trailblazer in what is now known on social media as the black travel movement. Approaching 17,000 members, this community and its founder have been the respected voice representing travelers of color from around the world. In this presentation, Evita Robinson — fresh off her TED Talk — travels through stats and stories, explaining why this demographic is a power player in the travel sector, their relevance and why the travel industry should see in color.
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