Eva Chen is the director of fashion partnerships at Instagram and a children's book author. Previously she was editor-in-chief of Lucky and beauty and health director at Teen Vogue.
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Eva Chen
Director of Fashion Partnerships at Instagram & NY Times Bestselling Author
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Eva Chen is the director of fashion partnerships at Instagram and a children’s book author. Previously she was editor-in-chief of Lucky and beauty and health director at Teen Vogue.
In college, Chen interned for fashion magazine Harper’s Bazaar. After graduating from Hopkins in 2001, she worked briefly for Cravath, Swaine & Moore before joining the then-recently launched shopping magazine Lucky, where she worked in the credits department logging the prices and sellers for the magazine’s array of products and eventually became editor-in-chief. She next moved to Elle where she worked in the beauty department for three years before she became beauty editor of Teen Vogue.
At Lucky, Chen was the youngest editor-in-chief in the magazine’s history. She also became the first head of a commercial arm for the publication, Lucky Shops, serving as both editor-in-chief for the magazine and chief creative officer.
In July 2015, Chen joined Instagram, owned by Facebook, to develop partnerships with fashion brands. She is presently Head of Fashion Partnerships for the social media platform, and has launched a number of fashion and e-commerce features at Instagram, including shopping fashion looks directly from influencers’ feeds and the Instagram Shop account.
Chen is also a book author and has written four children’s books. The first three were illustrated by Derek Desierto: “Juno Valentine and the Magical Shoes” (2018), “A Is for Awesome: 23 Iconic Women Who Changed the World” (2019), “Juno Valentine and the Fantastic Fashion Adventure” (2019), and the fourth, “Roxy the Last Unisaurus Rex” (2020), which was illustrated by Matthew Riviera.
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An Evening With Eva Chen
Will talk about how the platform has democratized access to fashion’s rarified world, the importance of diversity in business, how to get more followers on Instagram and more.
