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Don Hutson

Don Hutson

America's Foremost Authority on Selling Value, Author of The One Minute Negotiator

Don Hutson's careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and was soon in demand as a professional speaker. Don's client list includes over half of the Fortune 500, and he is featured in over 100 training films. He is CEO of U.S. Learning, pioneers in online ...

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Bio

Full Bio

Don Hutson’s careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and was soon in demand as a professional speaker.

Don’s client list includes over half of the Fortune 500, and he is featured in over 100 training films. He is CEO of U.S. Learning, pioneers in online training, and Chairman of Executive Books. He makes some 75 speaking appearances per year. Perhaps you have seen him on national television where he has been featured on PBS, ABC, CBS and Fox News.

He has received a number of honors, including the National Speakers Association’s
“Philanthropist of the Year” Award and their “Master of Influence” Award. He was elected by his peers to the presidency of NSA and has received its “Cavett Award”, as member of the year. He has also been inducted into NSA’s Speakers Hall of Fame.

Don is the author or co-author of 14 books, including his latest, Selling Value, and his two Wall Street Journal and New York Times bestsellers, The One Minute Entrepreneur and The One Minute Negotiator.

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Topics

Topics

Selling Value
How to Negotiate to Preserve Margin & Get Your Price
The One Minute Entrepreneur

Videos

Videos

#9: Don Hutson | The Top 100: NFL's Greatest Players (2010) | NFL Films
Don Hutson 1930s & 40s Highlights | Throwback Month!

Books

The sale 25
The sale 25
The one minute Negotiator
The one minute Negotiator

News

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Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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