Former Special Assistant to President Obama and Social Secretary
A Philadelphia native, Deesha Dyer’s unconventional story is woven together by themes of heart, dedication, and an incessant quest for excellence. After graduating from Milton Hershey School, a private philanthropic boarding school in Hershey, PA, college seemed inevitable. She enrolled in a four-year university, but returned home shortly afterward due to financial hardships. Never one…
A Philadelphia native, Deesha Dyer’s unconventional story is woven together by themes of heart, dedication, and an incessant quest for excellence. After graduating from Milton Hershey School, a private philanthropic boarding school in Hershey, PA, college seemed inevitable. She enrolled in a four-year university, but returned home shortly afterward due to financial hardships. Never one to be deterred by setbacks, the self-proclaimed “come-back kid” began strategizing her next move.
Deesha landed a position as an assistant at the Pennsylvania Real Estate Investment Trust, where she honed her skills of detail orientation and project coordination. Her side-gig as a freelance hip hop journalist was the perfect complement to her day job, teaching her how to exercise resourcefulness and work with a variety of personality types to complete her story assignments.
At the age of 30, Ms. Dyer returned to school and pursued a degree in women’s studies. While taking classes at the Community College of Philadelphia, she became an intern in the Office of Scheduling and Advance at the White House. This opportunity would be the start of her seven-year tenure at the White House, where she served the Obama Administration in a variety of positions such as Associate Director for Scheduling Correspondence (2010), Hotel Program Director (2011), Deputy Director and Deputy Social Secretary (2013).
In 2015, this around the way girl from Philly took on her role as the Special Assistant to the President and Social Secretary, further making what seems extraordinarily impossible, possible. Her effervescent personality and unmatched work ethic were ideal for this challenging position, as she oversaw a team that coordinated the monumental visit of Pope Francis, State Dinners with heads of states from China, Canada, and Italy; and booked legendary performances by stellar artists such as Beyoncé, Bruce Springsteen, and the cast of the Broadway musical Hamilton. An event she co-produced, BET’s Love & Happiness: An Obama Celebration, won a 2017 NAACP Image Award for Outstanding News/Information Special.
In addition to her expertise in event coordination, logistics, protocol, and statecraft, Deesha’s heart beats most loudly for community service. She’s worked with the Youth Health Empowerment Project, was a CARE advocacy volunteer and board member at Action AIDS, and serves as Executive Director of beGirl.world, a global empowerment and education travel program for teen girls she co-founded in 2014. A passionate advocate for women, she seeks to inspire them to believe that they are enough and can achieve their wildest dreams – just like she has.
Deesha has been featured in national media outlets including TIME, The New York Times, Marie Claire, Essence, Vogue, Refinery29, Forbes, The Root and Washington Post. A charismatic speaker with unbridled optimism, she now shares her message of hope, hard work, and living life on your own terms with audiences across the country, while running her private consulting firm.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
BREAKING BARRIERS AT ANY AGE: HITTING THE RESET BUTTON ON LIFE
When Deesha dropped out of college at age 17 and went back at age 30, the last place she thought she would end up is 1600 Pennsylvania Avenue. In this talk, Deesha recounts how she pressed her reset button and used personal experience and willpower to break barriers to become a Senior Official for the first African-American President. Participants will leave energized, inspired and focused on achieving goals that will empower their workplace, home life and overall wellness.
DIVERSITY IN THE WORKPLACE: CREATING INTENTIONAL OPPORTUNITIES FOR PEOPLE OF COLOR
In this discussion, Deesha will navigate you through hiring people of color, not just as entry and mid-level staff, but also in executive positions where decisions are made and their voices are heard. You will hear about the challenges and benefits of creating opportunities for leadership, mentorship and promotion for diverse staff in any productive, collaborative space.
MANAGING THE NATION’S SOCIAL AFFAIRS: CULTURAL DIPLOMACY, PROTOCOL & ENTERTAINING
Deesha will navigate the audience through a step-by-step process of planning the perfect social affair tailored to the needs of the invited guests. In this talk, participants will also learn about the protocol of hosting foreign visitors to maintain and positively enhance relationships to benefit the company’s global reputation and revenue.
Moving Philadelphia Forward: Deesha Dyer
1 HOUR OR LESS