Head of Global Marketing & Communication, Peloton and Board Director, Public Health Institute
When Dara Treseder speaks, prepare to observe mastery in motion. Her ability to deconstruct questions of purpose, storytelling, and intent while constructing a way forward is a reflection of genius. Esteemed as a marketing thought leader and subject matter expert, Treseder drives innovation for Peloton in her role as the Senior Vice President and Head…
When Dara Treseder speaks, prepare to observe mastery in motion. Her ability to deconstruct questions of purpose, storytelling, and intent while constructing a way forward is a reflection of genius. Esteemed as a marketing thought leader and subject matter expert, Treseder drives innovation for Peloton in her role as the Senior Vice President and Head of Global Marketing & Communications.
The seasoned C-Suite Executive sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She also oversees brand, strategic marketing, consumer strategy & insights, communications, and creative. Treseder was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Treseder’s numerous accolades include Adweek’s CMO award and Campaign US’ Fearless Pioneer award received this year. She was also recognized by Forbes as one of the Most Influential CMOs in the World, by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World, in 2020. Named a CMO to watch in 2019 by Business Insider, Treseder was also inducted into the Advertising Hall of Achievement. In 2018, she was recognized by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future. Dara was also recognized in 2018 by AdAge as one of the “Women to Watch.” In 2017, she was recognized in Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
Treseder is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She has delivered keynotes at several premier industry conferences, such as SXSW, CES, ANA, Women of Silicon Valley, AfroTech, Social Media Week, and #BlogHer, to name a few. Treseder has also taught classes at Harvard, Stanford, MIT, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
A champion of public health, women’s issues, and diversity initiatives, she is the Vice Chair of the Public Health Institute (PHI) board. She also serves on the board of PG&E. Dara graduated cum laude from Harvard University with the highest honors in the field and holds an MBA from Stanford University. She lives on the east coast with her husband and two young children.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
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