Grammy Award-Winning Hip Hop Artist, Actor & Author
In 2006, the Grammy Award-winning artist Common made his big screen debut as a musical performer in Dave Chappelle’s Block Party. In January 2007, he made his acting debut co-starring opposite Jeremy Piven, Ben Affleck, Alicia Keys, and Ryan Reynolds in Smokin’ Aces for Universal Pictures. Since then he’s co-starred opposite Denzel Washington in American…
In 2006, the Grammy Award-winning artist Common made his big screen debut as a musical performer in Dave Chappelle’s Block Party. In January 2007, he made his acting debut co-starring opposite Jeremy Piven, Ben Affleck, Alicia Keys, and Ryan Reynolds in Smokin’ Aces for Universal Pictures. Since then he’s co-starred opposite Denzel Washington in American Gangster, directed by Ridley Scott; in David Ayer’s Street Kings, starring Keanu Reeves and Forest Whitaker; in Wanted, opposite Angelina Jolie, James McAvoy, and Morgan Freeman; and in Terminator Salvation, directed by McG and starring Christian Bale. His latest movie, out April 2010, is Date Night, which stars Steve Carell and Tina Fey and is directed by Shawn Levy. Common wrapped his first lead role in Just Wright, starring opposite Queen Latifah for FOX Searchlight.
Prior to acting, Common rose to prominence as one of hip-hop’s most poetic and respected lyricists having recorded over seven albums: Can I Borrow a Dollar?, Resurrection, One Day It’ll All Make Sense, Like Water For Chocolate, Electric Circus, BE, and Finding Forever. To produce both BE and Finding Forever, he joined forces with Chicago native and rap music mega-star Kanye West. This dynamic partnership resulted in four Grammy Award nominations in addition to two MTV Video Music Awards nominations, including one for Best Hip Hop Video.
Nominated for a Grammy Award in the category of Best Rap Album, Universal Mind Control is a powerful testament to Common’s fearlessness. Inspired by the 24-hour party scenes of Prague and Barcelona, the MC teamed up with The Neptunes and OutKast affiliate Mr. DJ to create a body rockin’ blend of hardcore hip-hop, retro electro, sinister funk, and sticky-sweet soul. “With Universal Mind Control, I’m commanding people to dance and get loose. The subject matter I address isn’t as serious. These are some of the most spontaneous, fun songs I’ve ever done.” Universal Mind Control reflects Common’s newfound goal to create a body of work that represents the future of hip-hop. Highlights include the Afrika Bambaataa-inspired, Neptunes-produced title track which was featured on ABC’s Dancing with the Stars.
“I’ve always been passionate about what I do, whether it’s rapping, acting, writing, break dancing, or whatever it is,” says Common. “I put my heart into Universal Mind Control, and I think it’ll reach audiences I’ve never touched before. This music has a progressive, international spirit to it, but it’s still very much hip-hop. It’ll take you to a new place, but it’s still Common.” He is currently in the studio working on his next album, The Believer, due out in 2011.
In 2007 he launched the Common Ground Foundation, dedicated to empowering urban youth to realize their full potential. In 2009, Common was able to motivate and empower collegiate minds across the country, speaking at such prestigious institutions as California University of Pennsylvania, University of Memphis, Wright State University, University of Rochester, and KIPP Charter Schools.
Common also offers a younger generation a better understanding of self respect and love, utilizing the cultural relevance of hip-hop, in the children’s books he has written. The first one, entitled The MIRROR and ME, teaches lessons of life, the human spirit, and human nature. His follow-up book, I Like You But I Love Me, was recently nominated for an NAACP Image Award, and his third book, M.E. (Mixed Emotions), was released in 2008. His next book, Someday It’ll All Make Sense, a memoir about life and growing up, is due for publication in September 2011.
In addition to his music, film, and literary pursuits, Common is also the face of the Diesel men’s fragrance Only the Brave. He also partnered with Microsoft on their Softwear clothing line, as well as other companies like Microsoft Zune, Lincoln Navigator, and AMP Energy Drink. In 2007, he launched his Italian hat line SOJI.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
A Grammy-award winning rap artist, poet, lyricist and actor, Common is also a dedicated community activist who supports animal rights and HIV/AIDS awareness among many other causes. He is the founder of the Common Ground Foundation, a non-profit organization that seeks to empower underprivileged urban youth to become strong and productive citizens. The foundation offers programs that foster the development of leadership skills, creative expression and a commitment to education. Common engages audiences with stories of his childhood on the South Side of Chicago and the obstacles he overcame. Drawing upon his own hard work and path to success, he helps audiences understand how to strive for and achieve greatness by making a commitment to a greater cause.
Lessons of Life, the Human Spirit & Human Nature
Common Ground: Empowering Urban Youth
Someday It’ll All Make Sense: Catching Up with Common
Wheel of Freestyle with Common
1 HOUR OR LESS