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Bob Gilbreath

Bob Gilbreath

International Branding Expert

After launching new products at Procter & Gamble and successfully selling his digital advertising agency, Bridge Worldwide, to WPP last year, Bob Gilbreath is the most recent hire at CincyTech, one of the region's largest venture investors and startup supporters. He also is the founder of the Minimum Viable Concept Test, a tool that brings a quantitative research model to digital consumer services. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing ...
 

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Bio

Full Bio

After launching new products at Procter & Gamble and successfully selling his digital advertising agency, Bridge Worldwide, to WPP last year, Bob Gilbreath is the most recent hire at CincyTech, one of the region’s largest venture investors and startup supporters. He also is the founder of the Minimum Viable Concept Test, a tool that brings a quantitative research model to digital consumer services. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning.

Bob leads consumer digital and marketing strategy at CincyTech, a public-private venture investment group in Cincinnati. Bob is the former Chief Strategy Officer at Possible Worldwide, one of the largest digital advertising agencies in the world with over 1,000 employees in 18 cities. Bob leads the Strategic Planning organization within the agency, working with companies such as Procter & Gamble, Samsung, AT&T, Lexus, Timberland, and Red Bull.

He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which was released by McGraw-Hill in October 2009. His writing has been featured in Brandweek and Entrepreneur . He has spoken at Harvard Business School and Google , and has appeared on ABC News. Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble, where he was recognized by Advertising Age as a Top 50 marketer.

Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble, which included the launch of the Mr. Clean Magic Eraser. For this work he was recognized by Advertising Age as one of the Top 50 marketers of 2004. He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.

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Topics

Topics

“Marketing with Meaning”
Marketing and Brand Strategy
New Media (Digital/Mobile/Social)

Videos

Videos

Instagram vs. Pinterest for visual marketing: SMT Shorts with Bob Gilbreath
How can a B2B company use Pinterest? SMT Shorts with Bob Gilbreath

Books

THE NEXT EVOLUTION OF MARKETING
THE NEXT EVOLUTION OF MARKETING

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