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Ben Cook

Ben Cook

Performance Instruction and training

Many marvel at the way pit crews operate. Take those concepts to your business by learning from the professionals at PIT. Each program is customized to meet the specific needs of the business to maximize effectiveness. Put yourself ahead of the competition in an increasingly difficult marketplace. Performance Instruction and training (PIT) is an award winning corporate and pit crew training operation based in Mooresville, N.C. In addition to training pit crews, we provide training and keynote speakers ...
 

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Bio

Full Bio

Many marvel at the way pit crews operate. Take those concepts to your business by learning from the professionals at PIT. Each program is customized to meet the specific needs of the business to maximize effectiveness. Put yourself ahead of the competition in an increasingly difficult marketplace. Performance Instruction and training (PIT) is an award winning corporate and pit crew training operation based in Mooresville, N.C. In addition to training pit crews, we provide training and keynote speakers for companies all across the nation

Ben Cook is program director, facilitator and keynote speaker for these programs. Ben is a former strength coach at UNC when Dean Smith was the basketball coach there and he helped coach the team to four final fours. Later he was a pit crew coach and strength coach for Everham Motorsports, Red Bull Racing and Michael Waltrip Racing. Ben is a superb public speaker and offers an interactive program filled with interesting personal antidotes, helmet cam video footage from Cup races and other personal experience regarding his days in the pits and at UNC.

Ben customizes programs to meet your specific objectives regardless of whether it’s a general program or something more specific such as team building or improved communications.

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Think Inside the Box

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Ben Cook as Mouthpiece - West Side Story Scene Pack
Some of My Favorite Ben Cook Videos

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TESTIMONIALS

CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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