The remarkable story of JetBlue Airways is founded in the people-centric values of Ann Rhoades.
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Ann Rhoades
Founding Executive Vice President of People, JetBlue Airways; President, People Ink and Best-Selling Author
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The airline and its innovative culture have captured the imagination of its customers, whose loyalty borders on obsessive. Rhoades has made a habit of creating high-performing cultures, with her influence pervading among other high-flying companies including Southwest Airlines, Doubletree, First Interstate Bank and most recently, CareLeaders, a company dedicated to helping US hospitals attain a new level of performance. With enthusiasm, humor and candor, Rhoades urges audiences to throw away the rule book in developing and sustaining companies that treat people fairly, build loyalty and produce solid profitability. She describes her strategies for empowering people and building successful cultures in her book Built on Values: Creating an Enviable Culture that Outperforms the Competition (January, 2011).
