Amara La Negra
Multi-faceted Entrepreneur and Entertainer
Amara La Negra is the embodiment of today’s woman, created with a hint of the past and a twist of tomorrow. Self-described as eccentric, vibrant, and ambitious, Amara draws inspiration from music legends Celia Cruz and Beyoncé. The break-out star of this season’s Love & Hip Hop: Miami, Amara is a Dominican-American entrepreneur, recording artist, dancer,…
Born in Miami as Diana Danelys De los Santos, Amara grew up singing, dancing, and acting. At 4, she won a competition that landed her on the wildly-successful Hispanic variety show, Sábado Gigante. It was on the show where she was first exposed to what would turn out to be lifelong scrutiny of her blackness. After years of straightening perms, hot combs, and dieting Amara decided she was done policing her body. So she took the stage name Amara La Negra, “love the black woman,” and embraced her afro.
Amara’s mother, Ana Maria, encouraged her daughter to embrace her natural beauty. As a native of the Dominican Republic, Amara’s mother came to the U.S. and raised the singer on her own in Miami, working multiple jobs to pay for Amara’s dance classes and singing lessons.
With her Love & Hip Hop: Miami debut at the top of 2018, the 26-year-old Miami artist focuses on bringing to light the many hardships she and women like her have to constantly endure, while trying to carve a lane for themselves in an industry so historically entrenched in sexism, classism, colorism and racism.
Amara embodies a multitude of musical genres, particularly rhythms from the Caribbean including Dembow, Reggaeton, Tropical, Soul, Dance, Pop, R&B and Soca. Having shared the stage with notable artists like Gloria Estefan, Oscar de León, and Milly Quezada, she has been a part of distinguished engagements around the world such as Premios Lo Nuestro, the Latin GRAMMYs, Premios Juventud, Latin Billboards, among others.
In addition to reaching several triumphs in the entertainment industry, the multi-faceted business woman has added a fashion line to her name. “ALN” which infuses vibrant fashion-forward swim wear made for every woman of the world and will introduce a variety of garments in the near future, which includes sweaters, hats, and t-shirts.
Most recently, Amara has signed to Fast Life Entertainment Worldwide for management and to BMG for a multi-album record deal. Upon the signing, the multi-hyphenate performer is continuing to record material with prolific producers including Rock City, Supa Dups, Jim Jonsin, and more.
Beyond her music, she is an avid philanthropist known for her charitable work. She has performed at benefit concerts such as The American Cancer Society and is an activist for racial equality.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
A Conversation with Amara La Negra
AMARA LA NEGRA - AYY feat. Jowell Y Randy, Los Pepes, RickyLindo - (Official Video HD)
Amara La Negra - What A Bam Bam
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