Record-Breaking Coach Lauded as the Most Successful Manager in the History of Professional Sport
An authority on leadership and management, Sir Alex Ferguson is regarded as one of the most admired and respected managers in the history of football, the world’s most popular sport.
Sir Alex Ferguson is regarded as one of the most admired and respected managers in the history of football, the world’s most popular sport. Ferguson’s early success as a manager in Scotland attracted an underachieving Manchester United in 1986.
Twenty-six years later, Sir Alex had won 38 trophies, including 13 Premier League and two UEFA Champions League titles, making United the most successful club in English football.
During his tenure at United as well as earlier years as a manager and player, Sir Alex developed a unique, deliberate and much-analyzed leadership philosophy, which was recently studied by Harvard Business School in a leadership case study focused on his management approach.
The consistent success Sir Alex produced, over a period spanning three decades, was the driving force that resulted in Manchester United becoming the most valuable sports franchise in the world. The growing commercialization of football during this same period attracted wealthy investors from all over the world allowing competitive teams to outspend United by staggering proportions. However Sir Alex’s formula for talent development, organizational management, motivation and communication, and his goal of “building a club rather than a team” enabled Manchester United to achieve record-breaking results.
Sir Alex was respected by his players because he personally supported their development and fiercely protected them. In return, he expected the highest caliber performance and personal discipline, and he was not afraid to trade or bench players who didn’t live up to expectations. This approach to talent management and his famous youth program produced some of the most decorated players in history.
United fans idolize Sir Alex for the trophies he brought their team over 26 years, all delivered with an exciting, entertaining style of play and a never-say-die attitude that produced some astonishing comebacks. Football fans admire Sir Alex for both the length of his tenure at the summit of the game and his legacy of repeatedly building successful teams. Students of leadership and business admire Sir Alex Ferguson for his long-term leadership in a highly competitive global environment.
Sir Alex is the author of two books, Alex Ferguson: My Autobiography and Leading.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
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EXCLUSIVE! Sir Alex Ferguson opens up to Gary Neville on his incredible career in football
Sir Alex Ferguson: This is the One | The UTD Podcast | Manchester United
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