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Adam Hartung

Adam Hartung

Worldwide Leading Speaker on Business Growth, #1 Leadership Columnist on Forbes.com

Even the best businesses can fail. Kodak, Hostess and Circuit City were all once market leaders but eventually bankruptcies. Their products became dated, customers stopped caring and soon the former market giants were irrelevant. Why? Because they refused to change.

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Bio

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Adam’s remarkably consistent track record is built on applying his two proprietary frameworks for predicting business success; The Phoenix Principle and the Status Quo Risk Management Playbook. His keynote presentations and workshops make trends clear and help audiences chart a successful course to a more profitable future in our fast changing world.

Adam has been the No. 1 Leadership columnist for Forbes.com since 2009, written a quarterly column for CIO Magazine since 2010 and been a contributing editor for the International Journal of Innovation Science since its founding in 2008. His columns have boldly predicted highly unexpected declines for market leaders such as Tribune, Sears, and Research in Motion years before anyone else.

For two decades, Adam’s accurate forecasts about market shifting trends and his predictions for industry leading corporations has made him a frequent press interviewee regarding Apple, Microsoft, HP and other tech companies, as well as the automobile, media and retail industries. His insight to business growth and overcoming organizational obstacles have been featured in Inc, Adweek, Washington Times and on BBC television.

Since 2004, Adam has been CEO and Managing Partner of Spark Partners, a strategy and transformation consultancy. In 2010, Adam became the founding CEO of Soparfilm Energy, a corporation that invested early in fracking for oil and gas production. Additionally, Adam has been on the Board of Directors at several successful privately held companies, including Crosfield Electronics and Benchmark Technologies in the U.K., Biometric Access Corp. and Apex Interactive and in the U.S.  Adam provides board advisory services and is a certified Fellow in the National Association of Corporate Directors (NACD) where he is a regular speaker on risk management.

Adam was formerly an executive with PepsiCo and DuPont and is a Boston Consulting Group alumni. Adam received his MBA from the Harvard Business School with Distinction.  He now travels the globe giving keynotes and leading risk management workshops sharing his insights to how companies and executives can succeed.  You visit his website at adamhartung.com .

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Topics

Topics

How to identify market trends early so you can prepare for change

How to identify and become a game changer

How to grow revenue while lowering your Status Quo Risk

Single Company Workshops

Videos

Videos

Adam Hartung Speaks at FutureForum
Post-COVID-19 Trends: Adam Hartung | TEC Canada’s The Leadership Standard Podcast

Books

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CLIENT TESTIMONIALS

The American Psychological Association was thrilled to have Dr. Antonia Novello as our speaker for the 2024 APA Convention. Dr. Novello was fantastic, and her presentation was a tremendous success. Thank you, Peter, for all your hard work in making this event such a resounding success.

American Psychological Association

For our annual Native American Heritage Month celebration, PDA Group arranged for John Echohawk to join us for a virtual moderated discussion. The program was thoughtful, engaging, and highly impactful for our audience of lawyers and professional staff. We are grateful for their partnership and look forward to working with them again.

Debevoise & Plimpton LLP

We have partnered with PDA Group on multiple successful events, including our charity luncheon with Lisa Edelstein and our Women’s Philanthropy Kickoff Event featuring Allegra Goodman. Their professionalism, expertise, and commitment to excellence make them an outstanding partner. Thank you for your exceptional work and continued support.

UJA-Federation

We have received so much fantastic feedback following our virtual event. It was an absolute success, and Sylvia Fowles was excellent. Thank you again to Sylvia and the entire team for your partnership!”

U.S. Bank

Kurt Warner was spectacular—he completely wowed the audience and solidified major leadership points. He was an amazing partner, and we will be talking about this experience for years to come. We will definitely leverage the PDA team for all of our speaking needs!”

Sysco Corporation

The events over the past two years went very well — everyone had a great time with Dr. Mark Esper in 2025, and Sam Hinkie led a very engaging Q&A with our Principal, Jean Reynolds, in 2024. Thank you for working with us these last two years; your support has been instrumental to the success of our programs!

Investcorp Strategic Capital Group

It was an absolute privilege to have Dr. Sanjay Gupta as our keynote speaker for the 2026 GME Leadership Conference. He delivered an outstanding address that resonated deeply and left a lasting impression on everyone in the room. The entire planning process was seamless and collaborative. It was a pleasure working together, brainstorming suggestions, and ultimately selecting the perfect fit for our event. We couldn’t have asked for a better experience.

HCA Healthcare

We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!

Salt Lake Community College

It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

Western Michigan University

On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can’t wait to bring in more programs with PDA Group.

Ferris State University

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