Laurence Vincent
UTA's Chief Branding Officer, Author, Professor and Podcast Producer
Laurence “Larry” Vincent is the Chief Branding Officer of United Talent Agency, where he co-founded the agency’s award-winning Brand Studio. Vincent is an award-winning writer, veteran brand strategist, educator, and podcast producer.
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Full Bio
Laurence “Larry” Vincent is the Chief Branding Officer of United Talent Agency, where he co-founded the agency’s award-winning Brand Studio. Vincent is an award-winning writer, veteran brand strategist, educator, and podcast producer.
Driven by the mantra that “story is strategy,” Vincent has pioneered narrative approaches to brand-building that combine insights from consumer research with best practices in storytelling and visual design. His creatively strategy approach serves broad range of UTA client ventures and initiatives.
His near 30-year portfolio includes leading teams of researchers, strategists, and designers to launch brands for Seth Rogen, Sofía Vergara, Channing Tatum, and Lauren Conrad, among others. Some of the world’s biggest companies have also benefitted from his masterful insights, including Disney, Mattel, Nikon, Sony Playstation, Qualcomm, Microsoft, WebMD, and the NFL.
Vincent’s podcast, The Findings Report, is a cultural digest for people who are curious about why we buy, like, and share. Its mission is to provide valuable insights for marketers, entrepreneurs, and cause leaders. He is also a sought-after speaker on brands, consumer behavior, leadership, and marketing innovation. His first book Legendary Brands, has been translated into seven languages. It is a seminal examination of link between narrative and brand value. His most recent book, Brand Real, was selected by strategy+business magazine as one of the best business books. He has also written articles for European Business Review and Forbes. When Vincent is not building brands, writing, or podcasting, he teaches the next generation of leaders at his alma mater, USC Marshall School of Business. His limited series podcast, The Customer Class, was created to accompany his USC lectures
Vincent’s family life and life as a storyteller converged in 2004 when his daughter was diagnosed with brain cancer. He has written extensively about her experiences on Jordan’s Journey, a blog that chronicles the inspiring will and perseverance of his Cancer Slayer. That experience has also made him a dedicated advocate for childhood cancer fighters and a proud board member of Alex’s Lemonade Stand Foundation.
Vincent lives in Santa Monica, California, with his family.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
A Conversation with Laurence Vincent
Videos
Loving Vincent: The Impossible Dream (2019) Official Trailer
Loving Vincent - Official Trailer
News
Testimonials
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