Award-Winning Artist and Designer
Yiying Lu award-winning artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco Silicon Valley, Yiying Lu currently is the Creative Director at 500 Startups, the world’s most active venture capital firm and startup accelerator. Yiying was named a “Top 10 Emerging Leader in Innovation” in…
Yiying Lu award-winning artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco Silicon Valley, Yiying Lu currently is the Creative Director at 500 Startups, the world’s most active venture capital firm and startup accelerator. Yiying was named a “Top 10 Emerging Leader in Innovation” in the Microsoft Next 100 series.
Her projects have been featured in many publications, including The New York Times, Forbes, The Atlantic, NBC News, TIME, Wired Magazine, and so on. Her client list includes Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, and so on. Her notable projects include Disney Shanghai Recruitment Campaign, the official Dumpling Emoji, the Twitter Fail Whale, Conan O’Brien’s Pale Whale, and the SXSW Interactive Big Bag Art.
Yiying has taught typography and magazine design at the University of Technology Sydney, and also a guest lecturer at the Program of Creativity and Innovation at New York University, Shanghai. She currently works with startup companies and corporate organizations in Silicon Valley and around the world to improve their branding and design, in order to increase their user acquisition and market growth.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
Designing Across Culture
In this talk, Creative Director Yiying Lu will share her branding design, illustration and typography projects from a multicultural & linguistic aspect. She will showcase and talk about her cross-cultural design practices for global companies and organizations, such as Disney Shanghai, Twitter, China Australia Millennial Project, Wasabi Warriors, the Dumpling Emoji Project and so on. This talk will take audiences on a journey of exploring creativity within cross-cultural communication in the age of globalization.
How to Build Cross-Cultural Brands for a Global Market
Creativity, Design, Innovation, Diversity in Tech, Art
Create Cross Culture Designs for a Global Audience
How to design for a global audience
Yiying Lu - Create Cross Culture Designs for a Global Audience - SXSW 2018
1 HOUR OR LESS