Businesswoman and Philanthropist. She co-founded Cisco Systems, and used the money from its sale to pursue interests in animal welfare and women's writing
A trailblazer and true Renaissance woman, Sandy Lerner is a global revolutionary who has made an impact in diverse industries, from technology and cosmetics, to the preservation of English literature and heritage breeds of livestock. With an astute pioneering instinct for innovative and successful business models, Lerner has shifted her focus to the development of…
A trailblazer and true Renaissance woman, Sandy Lerner is a global revolutionary who has made an impact in diverse industries, from technology and cosmetics, to the preservation of English literature and heritage breeds of livestock. With an astute pioneering instinct for innovative and successful business models, Lerner has shifted her focus to the development of humane, sustainable and profitable farming practices at Ayrshire Farm in Upperville, Virginia.
Lerner’s dedication to farming originated as a child at her family’s Clipper Gap ranch, a pear farm in Northern California, where she often took on the principal responsibilities of running the farm. By age nine, Lerner was the proud owner of her first steer. Always the consummate businesswoman, she sold the steer two years later for a profit, which she used to buy two more head of cattle.
When a devastating fungus swept through Northern California, wiping out the county’s pear crops and agricultural-based economy, the then nine year-old Lerner, prematurely learned to drive for the purpose of uprooting the farm’s dead pear trees. A farming prodigy, she once told a 4-H judge that he wasn’t qualified for his job because he incorrectly identified her longhaired Highland cattle as a yak. By 16, Lerner owned a registered livestock herd of 30 head of cattle, which provided income to pay for her college tuition.
After breezing through a four-year political science degree at University of California (Chico) in only two years, Lerner enrolled at Claremont Graduate School and then Stanford University to study statistics and computer science. While entrenched in the program’s heavy math and science-based curriculum, Lerner found imaginative refuge in the civilized and humorous world portrayed in the work of Jane Austen.
Cisco Systems In 1984, Lerner co-founded Cisco Systems with Leonard Bosack. While employed at Stanford University, the pair worked with others at Stanford and other universities and laboratories to create a network of networks which was the technical foundation of today’s world-wide area network, the Internet. The routers used to link the vast diverse separate computer systems revolutionized the computer communications industry, leading technology which enabled the creation of the world-wide web and follow-on service providers such as AOL and Google.
After leaving Cisco in 1990, Sandy found other passions to explore. A member of the Jane Austen Society of North America and Founder of the Stanford Jane Austen Society (1984), Lerner, in 1992, purchased and refurbished the Chawton House, a 300-acre manor house and farm dating back to the 1580s in Hampshire, England. Formerly the estate of Austen’s brother, the property is now Chawton House Library and the Centre for the Study of Early English Women’s Writing, a research facility for the study of early works by English women writers. Today, a collection of more than 7,000 books by and about early English female writers, the Chawton House collection contains many unique works by women, anchored by Lerner’s donated private collection. Her efforts at the Chawton House earned her an honorary PhD from Southampton University and Winchester University in England and Shenandoah, Washington-Jefferson and Goucher colleges in America.
Inspired in part by the wildly popular, almost-black “Vamp” nail color introduced by Chanel, Lerner saw a unique opportunity in the beauty industry. Founding Urban Decay in 1995,
Urbandecay Lerner’s mission was to provide lipstick and nail polish in a variety of alternative shades for consumers with vision beyond traditional pinks and reds. Launched in 1996, Urban Decay products reached instant success, expanding the beauty industry into a previously un-charted market. Although Moet-Hennessy Louis Vuitton (LVMH) acquired the brand in 2000, and it recently sold to L’Oreal, the company still touts that no product has ever been tested on animals, a founding principle set by Lerner.
Throughout her several careers, Lerner’s passion for farming remained constant, which led her to purchase Ayrshire Farm in Upperville, Virginia in 1996. Although the farm was in need of repair, it provided the perfect acreage, location and layout for a sustainable and profit-driven operation. Today, the farm’s mission is to preserve genetically viable heritage variety crops and herds of rare breeds of livestock to self-sufficiency and profitability through humane and sustainable farming practices. Lerner’s choice to raise rare and endangered heritage breeds and heirloom crops on Ayrshire Farm is an extension of her quest to help rebuild local American agricultural infrastructure–one profitable, sustainable farm at a time
The farm was certified organic in 1999 and, after earning the “USDA Certified Organic” approval in 2002, Ayrshire Farm became the first organic farm in Virginia to meet Certified Humane® standards for produce and meat production.
Ayrshire farm A former vegetarian, Lerner resumed eating meat after 30 years only when meat products became available on her farm that met strict quality-of-life standards. By following Certified Humane® standards, the farm guarantees that animals are provided ample space, shelter and gentle handling to limit stress and allowed fresh water and a healthy diet of quality feed, which is antibiotic and hormone-free. Lerner is also a strong supporter of the Slow Food movement and a vocal proponent for the preservation of family farms, using sustainable and humane farming methods. Actively working at the state and national levels to push for changes in agricultural subsidy policies to benefit small farms and rural communities, Lerner strives to educate the public about the importance of buying local, humane- and organic-certified products.
Additionally, Lerner is increasingly dedicated to informing and teaching the public about the necessity of support for family farms, rural communities, and the desperate state of the American Agriculture system.
“I would rather be dependent on foreign oil than foreign food,” says Lerner. “In 1900, 38% of the population was working in agriculture; today it is less than 2%. At the current rate of decline, the U.S. will be entirely dependent on foreign food within this century.”
In one effort to change this direction, Lerner created the Virginia Organic Producers’ and Consumers’ Association (VOPCA), an organization founded to preserve small-scale agriculture and land conservation in Virginia through sustainable farming practices. As a sustainable farmer herself, Lerner is able to provide marketing resources and technical information to local farmers in an effort to preserve the dwindling number of family farms left in Virginia, by rebuilding the local food economy.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
A Conversation With Sandy Lerner
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Sandy Lerner Speaker - PDA Speakers
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