Founder & Managing Partner, CAVU Ventures
Rohan Oza is a former Chief Marketing Officer at Coca-Cola, and mastermind behind some of the most iconic brands in the consumer space today. Dubbed “Hollywood’s Brandfather” by the Hollywood Reporter, Oza is a global pioneer in celebrity equity deals, and is known for turning groundbreaking consumer products like Vitamin Water and Smartwater into household…
Rohan Oza is a former Chief Marketing Officer at Coca-Cola, and mastermind behind some of the most iconic brands in the consumer space today. Dubbed “Hollywood’s Brandfather” by the Hollywood Reporter, Oza is a global pioneer in celebrity equity deals, and is known for turning groundbreaking consumer products like Vitamin Water and Smartwater into household names.
Oza’s unique philosophy, ideas, and strategies have enabled him to identify key trends and leverage those insights into successful brands, earning billions for corporations and celebrities.
His revolutionary expertise has led him to appear on numerous national television shows, including an appearance as a Guest “Shark” on ABC’s hit reality series “Shark Tank,” as well as on “Squawk Box,” “Closing Bell with Liz Clayman,” “Power Pitch,” and more.
Oza began his career at age 20 as the manufacturing manager behind Mars’ M&Ms, and then went on to become the youngest manager to run the Snickers brand. Oza then moved on to The Coca-Cola Company where he helped revive the Powerade and Sprite brands through his innovative methods.
In 2002 Oza left Coca-Cola to become partner and Chief Marketing Officer of then-fledgling beverage company Glacéau. There, he helped build the powerhouse brands Vitamin Water and Smartwater through trailblazing partnerships with celebrities, including 50 Cent, Jennifer Aniston, LeBron James, and Tom Brady. Oza’s career came full circle when, five years later, The Coca-Cola Company purchased Glacéau for $4.2 billion, and rehired Oza as a Chief Marketing Officer.
After a few years, Oza left The Coca Cola Company again to forge ahead on his own, ultimately leading him to CAVU Venture Partners, which he co-founded in 2016. CAVU has quickly become one of the fastest-growing venture funds in the CPG space, raising over $156 million in four months for their first fund, and another $210 million in under a month for their second fund. Continuing to use his uncanny ability to identify the brands of tomorrow at an early stage, Oza has built a highly disruptive portfolio, including Vita Coco, Popchips, Flywheel Spinning Studios, WTRMLN WTR, Chef’s Cut Real Jerky (the fastest-growing jerky in the country), Sir Kensington’s (sold to Unilever in 2017), and his latest success, Bai Brands (sold to DPSG for $1.7 billion in 2017). Oza’s lasting impact in pop culture and brand development is evidenced by the partnerships he forged for WTRMLN WTR (Beyoncé), Bai (Justin Timberlake), Vita Coco (Madonna), Popchips (Bruno Mars), and Chef’s Cut: Real Jerky (Olivia Munn), among many others.
Oza has many philanthropic endeavors but is most passionate about the Children Matter NGO, a partnership between The Starkey Hearing Foundation and Matter Organization, which focuses on providing hearing implants, food and medical equipment to underprivileged children in Africa. Oza, alongside Gene Simmons, hosts an annual gala at his residence and in only two years has raised over $1 million.
Born and raised in Zambia and of Indian descent, Rohan Oza has accumulated numerous prestigious honors throughout his decades-long career, including being named on: Crain’s “40 Under 40,” Brandweek’s Top Ten Marketers, Ad Age’s “Marketing 50,” and many more. Sharing his vision with others, Oza has spoken at BEVNet, Lincoln Conference, Summit Series, SAMMA, and was the keynote speaker at events for 20th Century Fox, Nestle Brands, Michigan’s Stephen R. Ross School of Business, and University of Southern California. As one of the most notable and knowledgeable brand builders in the world, Oza has been profiled by The New York Times, Fortune, Forbes, Business Insider, LA Times, Hollywood Reporter, UK Telegraph, Huffington Post, and many more.
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
Rohan Oza Talks Branding and Entrepreneurship with Michigan Ross Dean Scott DeRue 2019
How To Make Your Product Stand Out Without a Celebrity Endorsement | Shark Tank's Rohan Oza
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