George Walther

Speaker, Author, Business Authority and Global Adventurer. The Traveling Twain of the 21st Century

George Walther is an acclaimed expert in the personal development field with books, audios, and videos published worldwide. Available in many languages, his business guides include: Phone Power, Power Talking, Upside- Down Marketing, What You Say Is What You Get, and Heat Up Your Cold Calls. His sound and effective business advice has appeared in…

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George Walther is an acclaimed expert in the personal development field with books, audios, and videos published worldwide. Available in many languages, his business guides include: Phone Power, Power Talking, Upside- Down Marketing, What You Say Is What You Get, and Heat Up Your Cold Calls.

His sound and effective business advice has appeared in publications as diverse as the Wall Street Journal, USA Today and the Ladies Home Journal; media appearances range from the BBC and CNN to Regis Philbin!

Delighted clients include Microsoft, American Express, Ford, Starbucks, FedEx and a host of world-class organizations that rely on creating outstanding communication cultures.

Any expert’s advice is of little value unless he can grab and hold your attention. George is uncommonly riveting on stage. He’s been honored as a lifetime inductee in the Speakers Hall of Fame and also holds the Certified Speaking Professional designation. Most important, though, his audiences are involved, entertained, and they

George Walther is an acknowledged expert at boosting your communication effectiveness. In addition to What Are We Waiting For, George Walther also presents to people who manage, sell, collect past-due accounts, negotiate, serve customers, and seek to project a more positive image. In fact, they regard his PHONE POWER book, seminars, and audio/video tapes as classic guides. George Walther’s second book, POWER TALKING, shows people in every walk of life how to be more positive and persuasive, in every conversation. UPSIDE-DOWN MARKETING, his newest book and speaking topic, focuses on maximizing profit leverage opportunities.

George Walther is one of fewer than 100 professional speakers to hold the National Speakers Association’s highest award for platform excellence, the “CPAE,” as well as the highest professional speaking designation, the “CSP.” He earned an MBA in Marketing from UCLA, and a Bachelor’s degree in Speech. George Walther’s work is published around the world by Putnam, McGraw-Hill, Simon & Schuster, Nightingale-Conant, and Berkley Books, with many foreign language editions.

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    How to Live and Work with Passion and a Sense of Adventure
    We all get stuck in ruts. We wish things were different; fresher; more invigorating. In business, we tend to face the same old issues that undermine productivity and rob us of profits… in the same old way. This presentation is all about shaking things up in our business and personal lives so we can better create, market, nurture relationships, and innovate.

    What’s stopping you and those with whom you work from getting the most out of life?

    What’s blocking creative new approaches to resolving old issues?
    Refuse to live a routine and undistinguished life. This presentation will inspire you to seize every day as an invitation to leap over obstacles. Whether you’re launching a new marketing initiative, spurring your work team to the pinnacle of productivity, or infusing your personal relationships with renewed passion, this is your jump-start program.

    Your success in thriving, overcoming business challenges, and triumphing over personal crises hinges upon your ability to:

        Communicate clearly, confidently, and positively
        Cultivate an adventuresome, creative spirit, and, of course
        Nurture your customer, colleague, and personal relationships

    Delivered by a renowned business expert, this presentation combines first-hand global adventure stories with frontline tales from the jungles of commerce. The result? A practical action plan you’ll begin implementing even before you leave the room.

    How to claim your easiest profits before tackling tougher sales.

    Topic and Audience Summary
    A profit-producer for all sales and sales management personnel, including face-to-face professionals, as well as Customer Service reps. Marketing leaders benefit, as well. Consumer and business markets; car loans to computer hardware. Particularly appropriate for relationship-oriented situations, including professional services.

    Upside-Down Marketing helps all sales professionals view their customer relationships as profit opportunities, and re-focus their attention where the profits are greatest. A vivid visual analogy reminds salespeople that they all have three jobs to perform:

    Win customers with an initial sale;
    Retain customers with ongoing attention, cross-sales, referral gathering, and updates; and
    Salvage lost relationships.

    This program corrects the most common strategic flaw in selling: marketers typically focus too much attention on the first job — which is also the least profitable, lowest-payoff use of time. Very few sales organizations dedicate sufficient attention to the second, far more profitable job of keeping customer relationships active. And almost no salespeople pay enough attention to the third job, which is the most profitable opportunity of all. This program turns prioritiesupside-down to capture the easiest profits first. Easily remembered, step-by-step systems, together with an Action Step Summary, ensure follow-through.

    Client benefits and audience takeaways:

    Refocuses sales attention on the most highly-leveraged sales opportunity: increasing profitable sales to existing customers.
    Shows sales organizations how to boost results without increasing activity. More profits from less work sound good to you?
    Provides both the rationale and the easily-implemented procedure for converting raging complainers into fiercely loyal fans.
    Builds customer satisfaction and generates referrals.

    Upside-Down Marketing is equally popular with young, “green” sales forces and seasoned pros who have become set in their ways. ?Hewlett-Packard, for example, brought together all European sales managers in a special session to realign sales priorities for maximum profit. FedEx imbued its marketing management team with upside-down thinking, too.

    What You Say Is What You Get
    How to Master The Language of Success

    Most people acknowledge the power of positive thinking. Few, though, translate positive thoughts into verbal action. It’s what you say, and how you say it, that gets you ahead in life.

    Recent scientific studies have shown that the way you speak dramatically influences your success in business – and in life. Nothing is more important than superb communication skills when it comes to advancing your career, winning and keeping customers, negotiating agreements, strengthening personal relationships, and resolving disputes.

    Power Talking is a system of using common words to create uncommonly positive outcomes. We now know that “power talkers” sell more, live longer, healthier lives, and achieve their career and personal goals faster. In this program, participants learn to identify powerless, self-sabotaging phrases in their everyday conversations and discover powerful replacements that generate superior results.

    The Action Plan focuses on nine Power Talking principles to implement daily. This “language of success” helps all people who talk! Senior management, supervisors, admin staff, sales and service personnel, and spouses – everyone can improve their communication effectiveness using George’s tactics.


    George Walther, MBA, CSP, CPAE "Business Authority"

    George Walther


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