As the Senior Vice President of Marketing at Def Jam Records and Nas’ product manager, Chris Atlas played a pivotal role in leading “Life Is Good” to the No. 1 spot on this week’s Billboard 200 album chart. With more than 149,000 copies sold in its first week, the album’s success was a result of stellar reviews and a pre-album release schedule for Nas that included an appearance at the 2012 ESPY Awards, the “Late Show with David Letterman,” the Moet Rose Lounge tour, and Rucker Park. I spoke with Atlas in between staff meetings to ask him about how he helped the rap legend land his...
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Chris Atlas
Senior Vice President of Marketing at Def Jam Records and Nas’ Product Manager
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As the Senior Vice President of Marketing at Def Jam Records and Nas’ product manager, Chris Atlas played a pivotal role in leading “Life Is Good” to the No. 1 spot on this week’s Billboard 200 album chart. With more than 149,000 copies sold in its first week, the album’s success was a result of stellar reviews and a pre-album release schedule for Nas that included an appearance at the 2012 ESPY Awards, the “Late Show with David Letterman,” the Moet Rose Lounge tour, and Rucker Park. I spoke with Atlas in between staff meetings to ask him about how he helped the rap legend land his sixth No. 1 album and how he hopes to maintain its momentum.
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A Conversation With Chris Atlas
