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Allen Gannett

Big Data Entrepreneur & Marketing Innovator

The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.

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The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. Gannett’s talk disproves this, explain how flashes of genius actually happen, and provide ways any creator can increase their odds of having one.

The talk is based on two years of research for Gannett’s book The Creative Curve. As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns — The Four Laws of Creative Curve — that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and a look at how you can leverage it.

In a separate program, Gannett explores the science of trends. Why do specific ideas take off when they do? Why do others rise then fall, causing businesses to come crashing down? Or why do some ideas fail but later work such as Apple’s first tablet computer flopping in the 90s but the iPad later ushering in the tablet era?

Based on two years of research for Gannett’s book The Creative Curve, the talk draws on dozens of interviews of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study creativity. A sneak peek into Gannett’s research, the talk provides an inside lookat at how you can leverage it when it comes to understanding market behavior.

Gannett explores the neuroscience of how consumers are driven to trends that are a balance of the familiar and the novel. Consumers are fearful of ideas that are radically novel but also get bored with the overly familiar. This talk gives a clear-eyed assessment into how you can better understand consumer behavior and create products that capture attention—and market share.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Skyword, the leading content marketing platform. His book The Creative Curve came out in 2018 from Penguin Random House. It has been featured on CNBC, Forbes, and numerous top podcasts, and has been translated into nine other languages. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

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    Topics

    Flashes of Genius: Learning the Art and Science of Creativity

    The Science of Market Timing: How to Develop the Right Idea, at the Right Time

    Videos

    Engineering Creativity | Allen Gannett | TEDxGeorgiaTech

    Real Conversation: One-On-One With Allen Gannett

    Allen Gannett (Trackmaven)

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