headerImg

Tova Borgnine Businesswoman. She is the founder of Beauty By Tova cosmetics and widow of actor Ernest Borgnine

Tova Borgnine, Businesswoman | PDA Speakers

Tova Borgnine is a pioneering businesswoman and beauty industry entrepreneur who founded the ΤΟVΛ® Corporation in 1977. Starting with four skincare products containing cactus extracts that were marketed directly to customers through mail order, the ΤΟVΛ® Corporation grew to become a multimillion-dollar fr...    

See Below for Full Bio
Categories :
  • Full Bio
  • Videos
  • Topics
  • Books
  • News
  • Testimonials

Tova Borgnine is a pioneering businesswoman and beauty industry entrepreneur who founded the ΤΟVΛ® Corporation in 1977. Starting with four skincare products containing cactus extracts that were marketed directly to customers through mail order, the ΤΟVΛ® Corporation grew to become a multimillion-dollar fragrance, color cosmetics and skincare enterprise, with offices in London, New York and Beverly Hills. Tova has been sharing her passion for beauty with television viewers since 1991 and has earned the honor of being named QVC’s “First Lady of Beauty”.

At the age of seven, Tova emigrated from Norway to the United States. Drawing inspiration from her mother, Aase, who, though she had only seventy dollars with which to start a new life in America, remained steadfastly determined to succeed, Tova has since been ruled by her dictum that “It can be done”. Tova pursued her dreams of modeling and acting in New York but soon discovered a keen interest in the cosmetic arts. After studying with the city’s most gifted makeup artists, Tova opened a boutique along the New Jersey shore called “Tova’s Touch”.Selling the business, Tova moved to Las Vegas, establishing makeup concessions at Ceasar’s Palace and the International Hotel and friendships with the many headline performers and showgirls who made up her clientele. All showed signs of skin damage from harsh stage lights, heavy makeup and drying desert sun. When legendary screen beauty Merle Oberon shared a small jar of an ancient Aztec beauty potion derived from the roots of five desert cacti that miraculously restored the skin, Tova embarked on a quest that would consume several years and eventually form the cornerstone of her business empire.

Personal happiness and fulfillment enriched Tova’s life in 1973, when, after meeting on a blind date arranged by comedian Marty Allen, she married actor Ernest Borgnine. They continued to share a loving, permanent bond filled with laughter, romance and respect. It was while with her husband, filming on location in Mexico, that Tova finally traced the source of the cactus-based essence. Soon, Ernie and all of his Hollywood friends were using Tova’s “Cactine®” masque. When Ernie related this fact to a San Francisco Chronicle reporter who was writing a profile on him, an article appeared with the banner headline- “Ernest Borgnine’s Wife Discovers Facelift In A Jar- All The Stars Use It”. Whether due to the boldness of this proclamation or just a slow news cycle, the story was picked up by UPI and reprinted in newspapers across the country.

Unable to place her products in high-end department stores, Tova innovated the use of new technology, such as toll-free telephone ordering and acceptance of credit cards for payment. Early ΤΟVΛ® catalogues showcased the glamorous elegance of the Beverly Hills lifestyle with all of the exuberant excess of the 1980’s. Along with Tova’s pure botanical Cactine® skincare regimen and professional grade color cosmetics, one could purchase Burt Reynolds’ Arabian Stallion or a $117 million Concorde jet.

Tova handpicked a corps of expertly trained ΤΟVΛ® Beauty Counselors to keep in close personal touch with an ever-growing and fiercely loyal customer base; calling to wish happy birthday or to give a friendly reminder to reorde.In 1982, Tova introduced the Fragrance Hall of Fame nominated ΤΟVΛ® Signature fragrance; a cleanly sensual American classic scent that instantly struck a chord with consumers. In 1991, after Tova met with executives of QVC and demonstrated her belief in herself and her products, this was the scent that cracked the difficult television market, debunking conventional wisdom that with perfume there could be no selling without smelling. More fragrances followed: Body, Mind & Spirit® in 1992 (along with a luxurious Beverly Hills Salon of the same name), the FiFi award winning ΤΟVΛ® Nights in 1997, Love Everlasting in 2006 (an homage to Norway presented in a cut glass glacier), among others. However, more than thirty years after its debut, ΤΟVΛ® Signature continues to lead the pack, thriving and growing year upon year, as millions of wearers are routinely accosted with the polite but insistent question, “What are you wearing?” This is quite a singular achievement in the annals of American fragrance history.From 2002 to 2012, Tova deepened her association with QVC, devoting herself exclusively to expanding the ΤΟVΛ® brand through the Beauty By ΤΟVΛ® program across QVC's worldwide television networks. 2013 marks the launch of Tova's own internet retail presence: TOVA90210.com, and the re-introduction of Tova's acclaimed botanical skincare line, updated to reflect advancements in the science of skincare.

Tova is a twice-published author, holds an accelerated Business MBA from Harvard University, is the recipient of numerous awards in recognition of her business achievements and her charitable works, is a breast cancer survivor, and is an accomplished and inspirational public speaker.


  • TOVA Signature 3.4 oz Eau de Parfum Duo on QVC

    Tova Borgnine

A Conversation With Tova Borgnine

  • Please Contact Us For More Information
  • Please Contact Us For More Information
'Caucasian'
FIND a PRESENTER
More Videos
Testimonials
  • "I wanted to thank you for your services for our event. Peter and your team have been fantastic throughout this entire process. You made our event run so smooth with the assembly of Gavin's crew an......

    -Corporate Event featuring Gavin DeGraw
    Corporate Event featuring Gavin DeGraw
  • Everything went very well. Mr. Johnson did a great job of interacting with the students and Q&A. Thank you again Peter for your recommendation!

    -Claflin University
  • "Thank you Peter for arranging Jay Sean to sing at my son's Bar Mitzvah".

    -Private Client
    Bar Mitzvah featuring Jay Sean
  • PDA Group assisted us in securing the services of Mr. Montel Williams as a Keynote Speaker for one of our signature events in Cleveland, Ohio in 2014.  Peter was very helpful and professiona......

    -Linda D.Bradley, MD - Cleveland Clinic
  • Everything went fantastic. I hope that Viola Davis and her family felt welcomed and enjoyed their time in Portland and participating in our event. The impact of her keynote was humbling and inspiri......

    -Concordia University
  • We are fortunate to have a long standing relationship with PDA Group and find them very easy to work with. I know that almost as soon as I email Peter about a guest speaker, I receive a reply and a......

    -Christine Kennedy
    Program Chair University of Texas
  • Allegra Goodman's lecture last night was wonderful! She’s a wonderful speaker and a very lovely person. We cant tha......

    -Indiana University, South Bend
  • The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg speech was."

    -Dr. Martin Luther King, Jr. Memorial Breakfast, Boston
    MLK Speaker
  • Rosalyn McMillan was great! Everyone really enjoyed her. Thank you, Peter Walker for your help on bring her to our campus!

    -Claflin University
  • It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).

    -Western Michigan University
  • Just a quick note to let you know Ms. Webb-Christburg did an outstanding job.  Comments ranged from mesmerizing to inspirational.  The students, faculty, staff and community all enjoye......

    -The University of Tennessee at Chattanooga
  • On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we th......

    -Ferris State University
  • The feedback on Ilyasah Shabazz was great! She was very receptive and spent a lot of time answering questions and making a personal connection with the students. Thank you Peter for all your har......

    -Claflin University
  • Ms. Webb-Christburg, it was an honor to host you on our campus. Your speech was well received by everyone in attendance, and pr......

    -University of Vermont
    MLK Speaker
  • Everything went wonderfully. Sherry Brantley was fantastic! and she was the right choice for us at this time. Thanks again for all your help.

    -Nazareth College
  • Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and de......

    -Western Carolina University
  • Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!

    -Central Michigan University
  • Coach Ken Carter was fantastic! You were both inspirational and motivational. Thank you for a wonderful performance. People li......

    -Ball State University
  • Thank you Peter Walker for your assistance on bringing Hill Harper to our School. Such a success!

    -Taylor Reeves
    President African American Student Alliance
  • "Thank you PDA Group for your assistance on bringing Russell Simmons Def Poetry to our campus!"

    -Simone Dozier
    University of South Carolina
  • "Our organization has been dealing with PDA Speakers Bureau for many years. We have found both the content and quality of speaker exceptional, making our meetings much more successful. Peter from ......

    -Program Chair
    University of Alabama
  • "The service provided by PDA Speakers was most helpful. We were able to give an outline of what we wanted and had some great suggestions given for the most suitable speakers. We would be happy to b......

    -Program Chair
    University of Chicago
  • PDA Group is the best. Thank you for helping us bring in MTV Jersey Shore Cast. Huge success!!

    -Ashley Weber
    Augustana College
  • Dr. Novello left this morning after a very successful event on ......

    -Grand Valley State University
  • Being our first experience with your agency and having a great experience with the performer and you, I wanted to inquire what other forms of entertainment you offer around the same price; as this ......

    -Northern State University
  • Thank you Peter for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one......

    -Furman University
  • "The Langston Hughes Project attracted the most diverse audience I have ever seen on our campus.  Young and old, black and white, students and teachers, university administrators and community......

    -Dr. Peter Madsen
    University of Nebraska-Omaha
  • "We were looking for a smaller-scale, lower budgeted for our comedy series and Peter Walker gave us some great suggestions of comedians!"

    -Audrey Cawley
    Fordham University
  • Mr. Alex Rosner's moving presentation to our students at Bucknell University made such an important difference in their understanding of the human dimension of the Holocaust. Mr. Rosner's shared......

    -Bucknell University
  • Douglas Tompkins was Outstanding!! Thank you, Peter for all your hard work.

    -Natural Products Expo East
  • Our thanks again to PDA Group for your help in setting up this year's program. You really helped me out in terms of saving time and I appreciated your ability to suggest speakers who were in keepin......

    -Melissia Schmidt, Program Chair
    University of Rochester
  • Thank you Peter for helping us bring in the cast from MTV'S Real World to Furman University. They were great!

    -Mary Catherine Wilder Program Chair
    Furman University
  • My interaction with Peter was great as always. This is the second year we have used PDA Speakers. We have never been disappointed with the authors that have visited us.

    -Program Chair
    University Of Michigan
More testimonials
CHECK AVAILABILITY
Check Availability For Tova Borgnine
Get Ideas in 1 Hour or Less
Latest News
  • Lecrae Drops ‘All Things Work Together’ Album Cover, Tracklist
    31.08.2017

    At long last Lecrae pulls up with the cover and official tracklist for his forthcoming album, All Things Work Together. Let’s just say it looks like it will be a good listen.

  • Former US surgeon general discusses issues affecting Hispanics
    31.01.2018

    Grand Valley State University welcomed Dr. Antonia Novello Wednesday, Sept. 27, in honor of Hispanic Heritage Month. Novello was the first woman, and the first Hispanic, to be appointed the 14th surgeon general of the U.S. Public Health Service in 1990.

    Dr. Cynthia McCurren, dean of the Kirkhof College of Nursing at GVSU, introduced Novello through a personal memory of Novello’s appointment in 1990 and the important role that she not only played in her own life, but in the public health sphere as well.

    “As an individual that’s been in nursing for over 30 years, and therefore more broadly in health care, I’m very much impressed and influenced by those who provide leadership and who take on the responsibility of the leadership as much as at the national person,” McCurren said. “This is a person that I remember her appointment when I was going through my times working in health care, and my continuing to work in health care, she has made an impression on me.”

  • How Morgan Stanley’s Carla Harris Found Success, in Both Banking and Music
    30.08.2017

    Carla Harris isn't your average banker.

    In addition to being the vice chairman of wealth management at Morgan Stanley (ms, +0.82%), Harris chairs the National Women’s Business Council (NWBC), an advisory panel to Congress and President Barack Obama on economic issues important to female business owners. And she sings. Really, really well. So well, in fact, that she's had four of her Carnegie Hall concerts sell out entirely.

Read More
Blog feed
  • Jewish, heritage
    17.10.2017
    May is Jewish American Heritage Month! Celebrate Jewish Americans who have helped weave the fabric of American history, culture and society with some of our well-known Jewish speakers and entertainers
  • Motivational Speaker - PDA Speakers
    02.04.2017
    Do you have a business conference to plan, an annual company meeting, or your monthly board meeting? Hiring a good motivational speaker is one of the best things you can do to make your event a succes
  • Keynote Speakers | PDA Speakers
    10.10.2017
    So much for the status quo… Research confirms what most already suspect: Continuous change is the new norm in business. Happily, in today’s highly-disruptive world, innovation is just another word
Read More

Copyrights © 2019. PDA Entertainment Group. All rights reserved.