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Sara Blakely Businesswoman, Founder and Owner of SPANX an Intimate Apparel Company with Pants and Leggings, Founded in Atlanta, Georgia

Sara Blakely, Founder and Owner of SPANX | PDA Speakers

Sara Blakely is founder and owner of SPANX, Inc. She founded SPANX in 2000 with $5,000 in savings. A frustrated consumer turned entrepreneur, she created undergarments that revolutionized an industry, and changed the way women around the world get dressed. Blakely’s inspiration to continue inventing was driven by her passion to make things b...    

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Sara Blakely is founder and owner of SPANX, Inc. She founded SPANX in 2000 with $5,000 in savings. A frustrated consumer turned entrepreneur, she created undergarments that revolutionized an industry, and changed the way women around the world get dressed.

Blakely’s inspiration to continue inventing was driven by her passion to make things better and more comfortable for women. She was selected as one of Time magazine’s 100 Most Influential People in the world and was featured on the cover of Forbes magazine. In 2013, she signed the Giving Pledge to donate half of her wealth to support her larger mission of empowering women.

As the leader of the shape wear revolution, Blakely wanted to find a way to share her slimming secrets with even more women. With the launch of ASSETS by Sara Blakely, a new brand exclusive to Target, the shape wear revolution will reach new heights, giving better underwear options to women everywhereand giving back. A portion of each ASSETS purchase will go to The Sara Blakely Foundation, dedicated to supporting and empowering women around the world. In 2007, Blakely donated $1 million to The Oprah Winfrey Leadership Academy Foundation.

Sara Blakelys story and SPANX products have been featured on The Oprah Winfrey Show, CNN, Forbes, E!, and Glamourto Vogue, People, InStyle, The New York Times, Vanity Fair, WWD, and USA Today. Sara has been named Ernst & Youngs Southeast Regional Entrepreneur of the Year and Georgias Woman of the Year.


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  • Spanx founder Sara Blakely introduces new athleisure wear

    Wednesday, August 9, 2017

    The shapewear company Spanx was formed in 2000 by then-29-year-old Sara Blakely. While selling fax machines as her day job, Blakely used scissors and a pair of pantyhose to craft an undergarment that made her pants look more flattering.

    Over 15 years later, Spanx sells its array of tight-fitting products in over 50 countries.

    "I was so inspired to make a better and more comfortable undergarment that worked under my clothes," Blakely said on "CBS This Morning" Thursday. "I kind of think of my clothes as art, and if you're an artist, if you don't have the right canvas, it affects the building."

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